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Sr. Key Account Manager, Vietnam
Sr. Key Account Manager, Vietnam-March 2024
Singapore
Mar 29, 2026
About Sr. Key Account Manager, Vietnam

  Sr. Key Account Manager, Vietnam

  Location Singapore, Singapore

  Job ID 0000013601

  Category Sales, Marketing & Product Management

  Job Description

  Are you ready to deliver impactful strategies to help ignite love for LEGO in the hearts of kids and adults?

  Join our amazing team to support, build and maintain partnerships and bring value to drive the business growth for the Vietnam Market!

  Core Responsibilities

  Customer management

  Partner customers pro-actively to work on joint business planning, promotion and assortment planning. Working on accounts daily with the following main tasks:

  Preparing customer business plans with strategical thinking, Contribution to Trade (CTT) management and trading terms negotiation.

  Partner with trade marketing team for promotion and in-store activities. Measuring promotion effectiveness through consumer sales tracking and analysis.

  Prepare and participate in customer meetings, including a great deal of Excel and PowerPoint work.

  Preparing monthly reports, customer scorecard, P&L, by theme and by store detail analysis.

  Conducting regular store visits which include the preparation and analysis of planograms.

  Demand Planning and Forecast Process

  Responsible for driving the Launch and Promotions planning, sales forecast and space planning in stores. Conducting demand analysis and managing channel flow casting and exit strategy with customers.

  Collaboration with Marketing

  Actively involved in Key Account Manager (KAM) internal meetings and regional direction follow-ups. Act as a sparring partner for the India and Emerging Asia (IEA) marketing team to leverage regional and global campaigns in Vietnam.

  Play your part in our team succeeding

  The Vietnam market is a part of BU IEA and is a distributor market managed by a KAM in Singapore.

  The business in Vietnam including operations, e-commerce, marketing, and finance is fully supported from our central office in Singapore.

  This role is based in Singapore and will report directly to General Manager of BU India and Emerging Asia. You will be responsible for distribution, sales and merchandising of the LEGO brand for Vietnam.

  Do you have what it takes?

  Solid customer facing key account management experience, preferably within MNC’s in the packaged goods industry.

  Strong salesperson with hands on experience of successful negotiations & delivering multi-year account improvements. Needs to express a genuine interest and motivation to build long-term win-win relationships with customers.

  Commercial & Entrepreneurial acumen; able to analyze market and customer information turning them into insights. Able to identify business opportunities both with short- and long-term impact.

  Strong collaboration and communication skills.

  Operational knowledge of the Vietnam market

  Ability to handle complexity. High level of resilience, adaptation and agility.

  Regular travelling to Vietnam and possibly other distributor markets.

  #LI-SW1

  What’s in it for you?

  Here are some of what to expect:

  Family Care Leave – We offer enhanced paid leave options for those important times.

  Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

  Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

  The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

  The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

  Thank you for sharing our global commitment to Children’s Rights.

  Just imagine building your dream career.

  Then make it real.

  Join the LEGO ® team today.

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