LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

　　Join us to transform the way the world works.

　　At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

　　The Global Impact Marketing team at LinkedIn leads marketing initiatives for multiple impact-focused teams across the business, including Social Impact, LinkedIn for Nonprofits, Economic Graph, Equity and Sustainability. Our team is focused on growing and engaging the nonprofit community, supporting professionals facing barriers, and driving impactful conversations on the LinkedIn platform.

　　We are seeking a Senior Demand Generation Manager, Global Impact Marketing to join our Global Impact Marketing team. In this role, you will take on the responsibility of designing, driving, and executing strategies to achieve our engagement, growth, and revenue goals for our LinkedIn for Nonprofits discounted business in North America, which accounts for approximately $XXX million in revenue. This primarily involves focusing on our Talent Solutions business, online products, and our future offering for our Fundraising Solutions. Furthermore, you will play a vital role in supporting our team by increasing engagement and driving demand for some of our most significant non-revenue global projects, such as our educational portal Resource Hub and Giving Tuesday activations in partnership with our content marketing team.

　　In this capacity, you will work in close partnership with our Head of Nonprofit Sales and cross-functional teams supporting demand generation solution owners to facilitate lead generation through paid media (both on and off-platform), SEM, and content syndication. This will involve leveraging a portfolio of agencies and vendors. Your responsibilities will also encompass enhancing campaign engagement while ensuring compliance with GDPR requirements for certain channels and obtaining marketing consent. If you possess expertise in funnel analytics and are well-versed in acronyms like CPL, MQL, and conversion rates, you are well-suited for this role. You are equally passionate about the science and art of marketing and events and are excited about the prospect of creating, implementing, and measuring new systems, processes, and campaigns.

　　Responsibilities

　　Develop and execute demand generation plans aligned with LinkedIn for Nonprofits' quarterly goals, including oversight of marketing systems for lead generation, distribution, and reporting. Collaborate with sales leaders to shape a nurture program roadmap for specific business outcomes.

　　Continuously measure, track, and analyze campaign and event performance, providing insights and recommendations. Cultivate an in-depth understanding of nonprofit customers, products, and the buyer's journey.

　　Collaborate closely with the Events Marketing Manager and oversee their work as they report to you, executing events and roundtables that generate warm leads and foster connections with prospects. Drive demand for the company's largest event, the annual Impact Summit.

　　Manage and grow the marketing database, implementing data segmentation strategies for personalized messaging and improved targeting accuracy.

　　Lead nurture strategy development, encompassing audience segmentation, buyer journey mapping, marketing/sales program management, and performance reporting.

　　Coordinate, empower, and direct multiple stakeholders, ensuring alignment with specific goals to drive demand generation for our nonprofit business. Manage the vendor relationship for our online business.

　　Analyze campaign outcomes in detail, presenting insights and results clearly to optimize targeting and marketing mix. Define meaningful and measurable KPIs, taking ownership of quarterly demand generation goals and ensuring exceptional ROI.

　　Collaborate closely with demand generation professionals across LinkedIn's business lines and product marketing specialists to ensure accurate messaging, timing, and execution of marketing campaigns.

　　Work alongside the Content Marketing Manager to guide the marketing program portfolio, spanning website, content marketing, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs, events, webinars, and exploring new marketing channels.

　　Design our event strategy to drive demand for our nonprofit business in partnership with our Events Marketing Manager, who will report to you and collaborate with you to execute global events and certain non-revenue events.

　　Basic Qualifications

　　BA/ BS degree or equivalent experience

　　7+ years of experience in demand generation roles

　　3+ years of experience leading demand generation events on a mid-large scale.

　　4+ years of experience in forecasting, tracking, and measuring cross-channel initiatives using CRM tools and online analytics (Understanding of Tableau, Google Analytics Suite, or Salesforce)

　　Preferred Qualifications

　　Over 5 years of experience working with cross-functional teams in complex matrix organizations, including excellent communication, presentation, and project management skills

　　Over 3 years of experience with Microsoft Dynamics, Tableau, or Salesforce

　　Self-starter, not afraid to be scrappy and roll up your sleeves

　　Detail-oriented and comfortable taking an analytical/quantitative approach to decision-making

　　A track record of collaborating with other teams to define and execute cross-platform marketing strategies on tight deadlines

　　Experience working for or with creative, media, and content agencies

　　Suggested Skills:

　　Stakeholder Management

　　Analytical

　　Data Storytelling

　　Collaboration

　　Influencing for Impact

　　LinkedIn is committed to fair and equitable compensation practices.

　　The pay range for this role is $115,000 to $180,000 . Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

　　The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

　　Equal Opportunity Statement

　　LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .

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