Sr. Manager, Demand Gen and Partnerships | 2023 / 2024

　　SUMMARY:

　　Since 2006 PEX has been on a steady march to build and evolve a solution that helps improve the way organizations operate. To make them more efficient, more nimble, more competitive. 

　　PEX has evolved into a robust, secure SaaS solution with a deep suite of workforce spend management capabilities, advanced card controls, real-time visibility into card usage, and improved reconciliation processes. More importantly, we are providing a better, more effective solution for thousands of companies and hundreds of thousands of people in the workforce. We work each day to find new ways we can help our community of clients operate more efficiently. 

　　WHO YOU ARE: 

　　The Sr. Manager, Demand Gen and Partnerships will provide complete strategy and marketing campaign development, execution, and management for mid-market prospects and partners within PEX’s key industries. The objective is to build the foundations for demand gen, generating opportunities for the sales and partnerships teams, and driving customer acquisition and engagement through the development of “sell-through” programs. This is a key role on the marketing team with a hands-on role with activities that include strategy development, content creation, event execution, and program management. 

　　WHAT YOU’LL DO: 

　　Demonstrate strong communication skills in managing relationships with prospects, partners, customers, and internal teams. 

　　Develop and execute go-to-market strategies, launch plans, and onboarding processes 

　　Work to optimize B2B marketing and sales funnels 

　　Research and present tradeshow, conference, and sponsorship opportunities. Manage budgets, concepts, and negotiating contracts

　　Lead and mentor a small team of marketers 

　　Work with our customer success team to tell our customer stories and build case studies

　　Manage PEX listings on affiliate and partner websites and marketplaces 

　　Partner with the Product team to create, socialize and execute integrated campaigns

　　Maintain up-to-date knowledge of competitor market, using market intel to craft messaging and positioning 

　　Create email communication and automation for lead generation 

　　REQUIRED SKILLS & QUALIFICATIONS

　　A Bachelor’s degree in a related field

　　Minimum 7 years experience in marketing, partner marketing, or product marketing

　　Experience in demand gen, account-based marketing, and event management - coordinating trade shows and conferences 

　　Required B2B, SaaS, or fintech experience

　　Proven ability to collaborate across corporate functions (Marketing, Partnerships, Customer Success, Product, and Sales)

　　Strong client-facing interpersonal skills- experience in nurturing a portfolio of partner relationships 

　　Experience with WordPress, Google Analytics, Salesforce, Canva, and Marketo is a strong plus. 

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