Solution-led Account Based Marketing Specialist

　　Security Business Group Marketing

　　Reports To: VP of Account-Based Marketing

　　What You'll Do:

　　In this role, you will lead multi-functional and cross organizational teams to plan and deliver critical initiatives.

　　Position Overview:

　　The ABM Specialist acts as a linchpin between our technical product groups and the market's needs. Equipped with a deep understanding of the space and a solid focus on being a Technology Evangelist for solutions, this role combines technical expertise, communication flair, and a solution-oriented approach. The ABM Specialist will collaborate with Product Management, Engineering, and Product Marketing to formulate a strategy in alignment with Sales, aimed at accelerating the 'Land and Expand' sales process and building compelling programs and content.

　　Key Responsibilities:

　　ABM Program and Content Strategy: Collaborate with internal stakeholders to develop strategy for a compelling set of programs and content tailored for High Touch ABM campaigns for the technical buyers.

　　ABM Content Creation & Messaging:

　　Collaborate with SMEs in SBG and other business groups at Cisco to build solution centric messaging and collateral to differentiate Cisco in specific segments and solution areas.

　　Design, curate, and deliver modules for high touch programs suitable for both virtual and in-person delivery.

　　Develop compelling and detailed virtual storyboards that delineate the sequence, visual representation, and key content of security solutions demos for keynotes.

　　Work with the SBG’s SMEs to create compelling and interactive demos that showcase our thought leadership platforms, along with the uniqueness of our new and existing solutions. Incorporate real-world scenarios and use-cases ensure relatability and clarity.

　　ABM Vendor Management & Collaboration:

　　Engage with industry vendors and partners to scale our ABM initiatives.

　　Stay in sync with internal product and engineering teams, ensuring marketing strategies align with product evolutions.

　　ABM Data Management Analysis Platform Integration:

　　Ensure ABM programs are measurable and integrated synchronized with CRM, sales, and other marketing systems.

　　Partner with data specialists to curate account data, focusing on insights related to target CISOs and security practitioners.

　　Extract actionable intelligence from campaign analytics to refine messaging and ABM tactics.

　　Field Engagement & Relationship Building:

　　Build industry engagement platforms to create awareness in the technical community.

　　Represent the company at security events, both promoting our solutions and understanding market demands.

　　Foster strong connections with Field Specialists and Security Experts in specific Regions, educating them about the Cisco Portfolio and establishing Cisco Security products as the preferred choice for Security Buyers' Customers.

　　Qualifications:

　　Education: Bachelor’s degree in computer science, Information Technology, or a related field. Certifications in marketing technologies and network security are highly recommended.

　　Experience: 10+ years in a technical role with 7+ years dedicated to security. A proven record in product communication or technical training is important.

　　Skills:

　　Deep understanding of Security solutions.

　　Adeptness in solution-focused communication and content creation.

　　Demonstrable ability to accelerate sales processes.

　　Demonstrable ability to design and deliver technical sessions, in-person or virtual.

　　Familiarity and hands-on experience with security solutions such as Palo Alto Networks, Zscaler, Illumio, Guardicore, Vectra, Aviatrix, VMware NSX is highly desired.

　　Soft Skills:

　　Good communication skills, effectively communicate problems, issues, risks, solutions, to stakeholders.

　　Flexible, adaptable. Self-starter who learns quickly with minimal supervision

　　Ability to translate complex technical concepts into value-driven, customer-centric narratives.

　　Organized and detail-oriented, with a high level of integrity and reliability.

　　Unwavering focus on customer success and business growth.

　　Physical & Environmental Conditions: Remote work or a typical office environment. Active participation in customer events, industry events, conferences, or meetings might necessitate occasional travel.

　　*

　　Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

　　Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.