Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
Day-to-day, your role includes:
Monitor online conversations
Creatively and proactively assist the brand’s and your Digitas team in the development of social strategies, playbooks, etc.
Serve as the initial point of contact for inbound requests from the social client team
Identify, analyze issues, patterns and trends in in the client landscape and with brand agnostic digital trends
Create and ideate, every. single. day.
Establish benchmarks for metrics and develop a reporting schedule including recommendations
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
Identify and engage advocates/influencers
Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team
Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage
Further establish Digitas credibility in the Social space by participating in professional networking arenas - attending/speaking at relevant events
Qualifications
We’re looking for strong, impactful work experience, which typically includes:
A 4-year degree and 1 to 3 years working in digital and/or communications
Experience living in the social media universe—you’re in-the-know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.
Excellent research and writing skills—and the ability to create smart content quickly
A passion for blogging, microblogging and Facebooking – or just creating content in whatever platform you favorite
A strong understanding of marketing strategy, particularly feed marketing
Experience sourcing and managing content development and publishing
The ability to back up great creative ideas with sound analytical reasoning
Willingness to travel – you’re open to new places, new faces and new idea
Got what it takes? We’d love to hear from you.
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Additional Information
Digitas is an equal opportunity employer.