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Social Content Creator (Senior Analyst, Project Management)
Social Content Creator (Senior Analyst, Project Management)-March 2024
Chicago
Mar 29, 2026
About Social Content Creator (Senior Analyst, Project Management)

  Requisition ID: 61932

  ABOUT WHIRLPOOL CORPORATION

  Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2022, the company reported approximately $20 billion in annual sales, 61,000 employees and 56 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

  This role in summary

  Whirlpool Corporation is seeking a Social Content Creator for its in-house, full-service agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).

  WoW Studios is located in the historic Reid Murdoch Building (https://www.worldofwhirlpool.com/) at the edge of Chicago’s Riverwalk and at Whirlpool’s Global Headquarters in Benton Harbor, MI.

  In this role you will focus your time and efforts on creating video and photo assets for Whirlpool brands paid and organic channels across social platforms. You will be a hands-on video content creator that will both create and support the content development. You’ll use your passion for video content creation to elevate the quality of the content across social platforms. You will work alongside our in-house studio team and support our creative, social strategy and brand teams. Responsible for concepting, directing, and producing video and photo shoots that position Whirlpool products, and the company as a whole, for all relevant audiences including consumers, employees, partners, investors, and the press.

  Your responsibilities will include

  Demonstrate ability to create elevated social media content for an array of Whirlpool brands

  Produce and shoot organic and inventive TikTok/Instagram content that drives engagement

  Ability to bring new and relevant content ideas to the table

  Create and execute content based on social media strategy by shooting, editing, and creating still images, video, and graphics across all social media platforms with a primary focus on Instagram, TikTok, Facebook and Pinterest

  Stay up-to-date with the latest social media trends and features across all social media platforms to keep Whirlpool’s brands relevant and create trending content.

  Stays informed on social media trends, innovations, and changes

  Concept and create original still and video content ideas that align with the brand’s messaging and target audience

  Collaborate with the creative team to write scripts and create storyboards for content

  Must be a self-starter, with a proven record of working independently

  Creative mind and storytelling skills

  A keen eye for detail and a critical mind

  Creativity and a passionate interest in film and video editing

  Organizational and time management skills

  The ability to work under pressure and to deadlines

  Great communication skills, both written and oral

  Scripts, produces and edits ongoing short-form video for paid and organic content distribution

  Creates photo and video content; works directly with our team/department leads and Creative Director to create any needed product or lifestyle photo/video shoots

  Maintains a working knowledge of company products to communicate with customers effectively

  Minimum requirements

  6+ years experience in a social content creator role on the brand or agency side

  Excellent knowledge of social media best practices

  Portfolio of produced social media content

  Preferred skills and experiences

  Ability to perform well in a fast-paced and changing environment with the ability to manage multiple projects at once

  An understanding of what goes into making compelling and engaging social content for brands

  Business-savvy creator who knows how to produce product assets that help market and sell products

  Strong computer skills, including experience with GoogleSuite or similar programs

  Whirlpool Ways of Working

  Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work remotely on Friday.

  We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

  Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.

  Two-Week Work Remote from Anywhere - Minimum of one-week increments for a total of two weeks per year.

  Sabbatical - Four weeks paid leave after every five years of service

  Connect with us and learn more about Whirlpool Corporation

  See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

  At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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