Unilever is currently hiring for Home Care Shopper Marketing Manager
Function: Home Care
Reports to: HC CSP Lead
Scope: Southern Africa Shopper Marketing
Location: Durban/Johannesburg
Terms & Conditions: Full time
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
This role delivers data and insight-driven integrated shopper experiences through omni-channel shopper journeys that trigger the desired shopper behaviour supporting category value drivers.
The Shopper Marketing Manager reports directly to the Category lead and works closely with CSP Managers and Marketing teams.
Key areas of responsibility include:
Be at the forefront of generating Shopper Marketing Trends through external market analysis and ability to anticipate, foresee current and long-term opportunities.
Executing digital marketing to acquire, convert sales and retain online customers.
Drive shopper thought leadership that increases, develops and sustains Unilever and Category growth opportunities.
Drive Shopper Mission and Shopper/Channel understanding in all plans, activations, and innovations that deliver long-term consumer behaviour change, incremental sales and build brand equity.
The Shopper Marketing Manager will work closely with the Brand team, partner agencies as well as the Customer & Category Strategy Managers and E-Commerce teams. Other key relationships will be with the Customer business team (for retailer engagement) and Unilever Field Sales (for operational execution) to effectively deliver activations, innovations and customer collaborations.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Lead the development and execution of shopper based plans that are rooted in shopper and consumer insights aligned to brand objectives.
Immerse themselves in the category, channel and customers’ strategies while being “shopper obsessed” in order to deliver accelerated growth plans for Unilever, the Category, Channel and Customer.
Develop strong relationships with the marketing departments of key customers and with sales personnel
Work closely with key internal / external stakeholders to align shopper marketing activities against key objectives.
Adopt, Adapt and implement Global Best Practice of point of sale (POS) material, working in collaboration with Brand teams to deliver best in class POS that delivers value for the retailer, is shopper based and drives incremental sales.
Ensure “best in class” executional excellence of Shopper Marketing Plans through clear briefs to internal and external executional teams.
Present quantified and qualified shopper marketing opportunities that allows the business to make the right choices and trade-offs.
Manage category, channel or account specific budgets and reconciliation to ensure they are in line with the specific brand, category, account, and funds available.
Lead a rigorous and transparent post-evaluation analysis of specific activations, initiatives that guide the business on its success based on agreed KPIs.
Experiences & Qualifications
4 to 5 years experience in Marketing, or Direct Impact to Shopper based Role
Shopper Marketing, Sales, E-Commerce, Big Data or Psychology experience is considered a plus
Cross functional experience in Account Management, Shopper Marketing and/or Trade Marketing in a tier one Consumer Goods and Package company
Undergraduate degree required. Marketing and Psychology majors added benefit
Skills
Strong interpersonal skills
Ability to translate data into actionable insight
Demonstrate team player capabilities
Strong leadership and project management skills
Strategic influencing and presentation skills
Strong collaborative business partner that is exceptionally business savvy
Digital curiosity
Thorough understanding of shopper, category & customer strategy and tactics
Excellent computer skills
Must possess a driver’s license.
Leadership
You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
Unilever is an equal opportunities employer and committed to diversity and inclusivity in the workplace. We are intentional in employing the best talent that reflects the demographics of our country and which will help build representation of currently under-represented groups. We therefore invite applications from all candidates representing diversity of age, sex, disability, sexual orientation, race, religion or belief. When appointing potential candidates, the South African Employment Equity and Broad Based Black Economic Empowerment Legislation will be considered.
We are required by law to verify your ability to work lawfully in South Africa. If you are applying as a foreign national, please note that you may be requested to provide supporting documents supporting this.
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
Job Category: Customer Development, Ventas, Développement de la clientèle
Job Type: CCD Manager_Cross Channel
Industry: UnileverExperiencedProfessionals