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(Senior/Lead) Growth Architect / B2B Digital Marketing - BCG
(Senior/Lead) Growth Architect / B2B Digital Marketing - BCG-April 2024
Denver
Apr 1, 2026
About (Senior/Lead) Growth Architect / B2B Digital Marketing - BCG

  Who We Are

  Boston Consulting Group partners with leaders in business and society totackle their most important challenges and capture their greatestopportunities. BCG was the pioneer in business strategy when it was founded in1963. Today, we work closely with clients to embrace a transformationalapproach aimed at benefiting all stakeholders-empowering organizations togrow, build sustainable competitive advantage, and drive positive societalimpact.

  Our diverse, global teams bring deep industry and functional expertise and arange of perspectives that question the status quo and spark change. BCGdelivers solutions through leading-edge management consulting, technologyand design, and corporate and digital ventures. We work in a uniquelycollaborative model across the firm and throughout all levels of the clientorganization, fueled by the goal of helping our clients thrive and enablingthem to make the world a better place.

  BCG X

  BCG X is the tech build & design unit of BCG. Turbocharging BCG's deepindustry and functional expertise, BCG X brings together advanced techknowledge and ambitious entrepreneurship to help organizations enableinnovation at scale. With nearly 3,000 technologists, scientists,programmers, engineers, and human-centered designers located across 80+cities, BCG X builds and designs platforms and software to address theworld's most important challenges and opportunities. Teaming across ourpractices, and in close collaboration with our clients, our end-to-endglobal team unlocks new possibilities. Together we're creating the bold anddisruptive products, services, and businesses of tomorrow.

  Practice Area Profile

  What You'll Do

  BCG Digital Growth | One of the 6 Lines of Business within BCG X. Ourmandate is to drive and accelerate growth for clients across all stages ofcustomer adoption, engagement, and retention. Our offerings deliverend-to-end Growth capabilities, enabling us to serve the entire agenda ofCMOs/CROs/CXOs

  The Senior Growth Architect is responsible for injecting expert growthstrategies into our project work on behalf of clients. This person will act asa senior member on a case team or venture team, often leading a workstreamand contributing directly to the project outcome. They continuously seek toevolve the industry standard for growth marketing best practices, rapidlyinventing transformative new strategies to validate, launch, and scaleprograms. Their work spans across marketing, sales, pricing, digitalself-service, and the technology that drives them. Additionally, theydrive successful growth by leveraging the symbiotic relationship that existsbetween them. Through a hypothesis-driven, rapid test and learn approach,they strategize, implement, and execute go-to-market activities thatensure best in class customer acquisition, engagement and retention.

  In this role you will:

  Be the authority within a multi-disciplinary team to determine the optimalstrategy to identify highest value use cases to unlock GTM across Marketingand SalesLead growth strategy, execution, and optimization for clients duringdigitally-centric project workOwn multi-channel growth strategy based on marketing, sales, pricing,and digital self-serviceDefine, execute, analyze, and optimize sophisticated Salesforcetechnical use case focused on pilot to scale mapping to quantitative impactCollaborate with growth leadership and drive growth strategy documents,frameworks, and guidelines for internal and external useConvert insights into action. See customer acquisition & retention processthrough from ideation to executionDefine and validate core KPIs and unit economics, such as acquisition,retention, share of wallet, win rate, ROI and LTV to drive the businessBuild on BCG's differentiation by building truly unique capabilities aroundmedia, technology, customer journey, and Growth operating modelsBe agile and terative in your approach, and relentless in your search forthe next unexploited growth opportunity

  What You'll Bring (Experience & Qualifications)

  You should have:

  3 - 8 years of professional experience in industry, consulting, or functionStrategy and planning, plus hands on experience with Salesforce as well asother GTM tools like Marketo, Eloqua, etc.Expert knowledge of CRM adjacent tools like Excel, Google DialogFlow,Amazon Lex, and other Salesforce ISVsA proven track record of personal success and ambitious undertakingsA passion for B2B sales, driving customer adoption, bringing products tomarket, and scaling digital products and servicesEntrepreneurial spirit to help us shape our growth initiatives and companyAbility to think strategically and creatively: analyze, synthesize,recommend and take actionsPrevious Sales delivery experience focused on user acquisition, retentionand other growth levers proliferating B2B facing digital products and servicesExpert communication, presentation, and material preparation skills requiredPrevious experience at a professional consulting company highly desiredMaster's degree in marketing, business, or a related field

  FOR U.S. APPLICANTS: Boston Consulting Group ("BCG") is an EqualOpportunity/Affirmative Action employer. All qualified applicants will beconsidered for employment without regard to sex, gender identity, sexual

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