The Sr. Digital Fundraising Specialist implements, monitors and assesses digital fundraising strategies with a primary focus on annual giving solicitation and education and pipeline development. This role leads the development and execution of digital engagement and fundraising campaigns aimed at engaging, cultivating, acquiring, and renewing donors, alumni and others. She/ He implements, evaluates and develops coordination of digital fundraising tools, tracking, Google analytics and other platforms to meet identified and specific goals. The position develops content to tell a story with digital touchpoints and reach to increase alumni/donor engagement. She/ He assists with coordinating deliverables that support digital campaigns being executed via email, paid digital advertising, text messaging and organic social media. The role is the lead on communications that rely on texting and is the liaison to university counsel on SMS compliance. Additionally, this role supports digital engagement efforts for signature events, including Orange Central, CBT, and Alumni Awards, as well as supporting colleagues across the University to both provide assets for coordinated digital campaigns and to ensure that donors who choose to give digitally enjoy a structured and coordinated giving experience.