Company Description

　　Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

　　Job Description

　　Senior Analyst, Precision Commerce Media

　　Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.

　　Digitas’ world-class Precision Commerce team leverages comprehensive data, technology, creative, media and strategy capabilities to deliver connected solutions. The team is is responsible for digital media activation in this increasingly addressable world, including retail media, display, video, mobile, social, and loyalty. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

　　We’re looking for an outstanding Senior Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

　　Sound like you? Read on.

　　What you’ll do:

　　As Senior Analyst , you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Commerce team to report results and foster client and vendor relationships.

　　Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing display and full funnel campaigns across retailers and retail media networks. Campaigns include hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Walgreens, CVS, etc.

　　Day to day your role includes:

　　Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers

　　Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships

　　Ensuring that media deliverables meet and align with client goals and objectives

　　Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations

　　Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices.

　　Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization – guide analyst in proper procedures and be available resource for them

　　Assisting in the development of client-facing campaign performance reports

　　Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities

　　Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

　　Trafficking campaign tags into platform environments

　　Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance

　　Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable

　　Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

　　Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle

　　Be strategic partner to any off-shore resources – ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions

　　Outside of day-to-day

　　Develop and/or provide feedback on slides for client presentations when required

　　Own speaking to precision updates on internal/client statuses

　　Keep up to date on industry trends and send highlights to greater team when applicable

　　Handle ad-hoc reporting requests as they come through

　　Qualifications

　　We’re looking for a media ninja, which typically includes:

　　2-4 years of programmatic digital ad experience, at an advertising agency, publisher, or ad tech provider.

　　Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. display experience preferred)

　　Knowledge of media planning and programmatic buying, and familiarity with TheTradeDesk or similar buying platforms.

　　Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way

　　Fluency with Microsoft Office (Word, PowerPoint, Excel)

　　Strong knowledge of DSP platforms and active campaign optimization experience

　　The ability to organize and manage detailed work

　　Strong analytical thinking and mathematical skills

　　Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others

　　A four-year college degree

　　Got what it takes? We’d love to hear from you.

　　Digitas is an equal opportunity employer.

　　Additional Information

　　The Company anticipates the application window for this job posting will end 02/16/2024.