We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

　　Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (https://www.nbcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (https://www.nbcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

　　Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

　　This role is embedded in the Peacock Decision Sciences team, under Advanced Analytics, focused on crafting in-depth analyses related to customer engagement and retention tactic insights to drive Peacock platform growth. The role will collaborate closely with the Growth Marketing team to identify business problems and provide data-driven solutions.  The overarching objective role is to champion the intelligent use of data to power the retention and engagement of a high value user base for Peacock through CRM marketing.

　　Responsibilities

　　Analyze complex data sets to develop actionable insights that can drive differentiated marketing approaches at the customer level

　　Develop analyses and surface insights to drive customer engagement and retention, including churn analysis, predictive modeling, KPI deep dives, retention marketing efficiency, behavioral clustering, content affinity analysis, customer value and customer journey analytics

　　Curate audiences and inform engagement tactics to enable differentiated, relevant marketing touches across CRM channels (email, in-app, push)

　　Analyze content promotions and surface insights that will help drive viewership and a more loyal customer base

　　Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences

　　Facilitate data democratization through the design and delivery of data visualizations (Tableau, Domo)

　　Capture business requirements for data and analytic solutions, and collaborate with the Growth Marketing team to ensure business requirements align with business needs

　　Support the processes to implement insights into action by integrating new data solutions into CRM systems to optimize marketing activities

　　Develop and maintain partnerships w/ Marketing, Strategy, IT and Decision Science teams to develop and implement scalable solutions resulting from insights

　　Collaborate with teammates to drive professional growth/skill development and enhance the quality of the work product

　　Become a member of a high performing, highly collaborative analytics team

　　Help contribute to a diverse, equitable, and inclusive work culture at Peacock

　　BA/BS in marketing, statistics, mathematics, economics or other quantitative discipline.  

　　2+ years of experience with large data sets and analytical tools

　　Knowledge of SQL and a scripting language (Python, R, etc.)

　　Experience with building statistical models (Regression, Decision Trees, K-Means, etc.)

　　Tableau or equivalent report building experience

　　Strong curiosity and business acumen

　　Background with CRM preferred

　　Experience analyzing data in Adobe Analytics, and audience targeting platforms (e.g. DMP’s, CDP’s) preferred

　　Experience w/ Big Query / Google technology stack a plus

　　Consistently delivers tasks on time, incorporating feedback from direct supervisor to enhance performance

　　Demonstrates expertise in clear written and verbal communication with both technical and non-technical audiences

　　Ability to manage individual projects with stakeholders, seeking guidance when necessary

　　Proficient in synthesizing a cohesive story, extracting clear takeaways, with expert PowerPoint and presentation skills

　　Flexible and adaptable

　　Ability to be persuasive, influence, and execute innovative methods and processes

　　Self-driven, confident, resourceful, and resilient

　　Ability to collaborate and work in partnership with different parts of the organization

　　Exhibits experience in influencing diverse outcomes through teamwork

　　“Yes, I can!” attitude

　　Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

　　This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $75,000-110,000 

　　NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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