Kforce has a client that is seeking a Senior Analyst, CRM in Doral, FL.Overview:The Senior Analyst, CRM supports company objectives by providing analysis and analytic consultation for .COM Homepage, Direct Mail and Email Campaigns; this includes design and backend analytics and interpretation of findings to make data-based recommendations aligned with company and marketing goals. This position requires the ability to assess and evaluate the performance of calls to action on the company website as driven by direct mail, email, and other campaigns. The Senior Analyst, CRM, in addition to generating insights and test designs is responsible for collating and developing best practices for CRM marketing. And where applicable, the Senior Analyst, CRM, should have awareness of company key performance indicators (KPIs) and integrate them in report narratives for further perspective. This role also provides mentorship for other team analysts.Duties Include:

　　Monitor and analyze campaign results across channels to understand the effectiveness of strategies and tactics for optimization - this includes ability to assess website actions and performance

　　Provide regular cadence of reporting with insights and recommendations for improving campaign performance

　　Perform data visualization to illustrate trends and data relationships

　　Collaborate to brainstorm and ideate campaign optimization tactics to drive effective response

　　Partner with stakeholders to develop direct mail and email testing strategies and tactics including all elements (i.e., creative, copy, segmentation, personalization, product, subject lines, and messaging)

　　Develop and manage weekly, monthly, and quarterly reports that highlight key insights and strategic learnings

　　Training and coaching stakeholders and team members in the full use of relevant business intelligence tools and dashboards to maximize use and knowledge sharing

　　Bachelor's degree in Marketing, Statistics, Finance, Information Management or Business/Marketing related fields

　　Minimum 3-5 years of experience in the analysis and performance measurement of direct and email campaigns.

　　3 to 5 years of hands-on, practical experience with SAS or SQL, including and not limited to SAS Macro programming, Proc SQL, and SAS

　　Must be proficient in Tableau

　　Must be proficient in Google Analytics 360 or GA4 and Looker Studio

　　Solid understanding of foundational and advanced statistical methods is required

　　Proficient with Microsoft Office with advanced Excel and PowerPoint skills

　　Critical professional related technical skills; Computer skills

　　Strong analytical and statistical skills and proven experience managing large data sets, performing statistical analyses, and testing; Proprietary data warehouse mining and analytics. Strong communication skills

　　Strong presentation skills - must be comfortable presenting to supervisors

　　Superior attention to detail and organizational skills

　　The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

　　We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

　　Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

　　This job is not eligible for bonuses, incentives or commissions.

　　Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

　　Compensation Type:YearsMinimum Compensation:90000.00Maximum Compensation:90000.00