Due to its remote and hybrid culture, Alation conducts all of its interviewing and onboarding virtually.

　　Big Data isn’t a problem. It’s an opportunity.

　　At Alation, we help people find, understand, and trust data. So they not only excel in their work — they drive value for their enterprise, team, and role. In the words of one customer, “Alation makes me look like a rockstar.”

　　We help companies like Pfizer and Salesforce empower their people with the best data every day. As a platform for innovation, Alation helps customers create game-changing solutions (like a program for early-stage disease detection with Pfizer) and connect people to great data in less time (like Salesforce, whose analysts can now find data 35% faster). And we’re just getting started.

　　With more than $340M in funding - valued at over $1.7 billion and 450+ customers with household names - Alation is poised to capitalize on data as an opportunity. Headquartered in Silicon Valley, Alation was named to Inc. Magazine’s Best Workplaces list for the fourth time, and our exceptional Glassdoor rating reflects a culture that makes coming to work each day a joy. Do you want to join a team that welcomes new ideas, supports your growth, and recognizes your unique value?

　　Join us!

　　As the Regional Marketing Contractor at Alation, you will have a demonstrated ability to effectively plan campaigns, programs, and events that will impact Alation’s business in terms of driving net new pipeline, accelerating active pipeline, and aligning with a sharp focus with strategic partners. You will support the West region and strategically plan and execute FY25 Q1  programs to drive pipeline and progress deals forward. This Marketer should have expertise in crafting and executing successful demand-generation programs while collaborating closely with product marketing, sales, SDRs, and external partners and vendors.

　　Working as a strategic marketing business partner, you will align closely with the West Regional Sales Directors and their go-to-market teams for demand generation goals as well as communicate programs and broader Marketing initiatives to create demand. Fostering a healthy relationship between sales and marketing is a must. Comfort with and experience in a highly data-driven marketing organization is a must. You will be the go-to contact to provide feedback from the field to the larger marketing organization, and likewise, keep the field up-to-date on the latest campaigns and content. If you’re looking to roll up your sleeves and make an immediate impact in the West region – this contractor role might be for you!

　　This position reports to the Director, Regional Marketing and will be a contract position lasting around 3 months.

　　What you'll do:Align and support West Regional Sales Directors with a full-funnel of marketing resources available.Support internal Alation events such as kickoffs, user conferences, and roadshows.Plan and execute end-to-end demand generation programs, which include leveraging webinars, emails, nurtures, paid media, and content syndication created by fellow marketers.Develop and execute multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.Optimize a high-impact, scalable regional marketing strategy aligned to pipeline and revenue goals and strategic partners.Collaborate closely with marketing partners across regional campaigns, and leverage digital and vertical programs to drive in-region pipeline impact.Lead field planning and execution for Alation-hosted events and 3rd party industry event sponsorships, and targeted programs for our top-tier prospects and customers. These events will be used to build the brand, develop a sales pipeline, and strengthen customer relationships.Measure the effectiveness of programs on a regular cadence and report results on weekly and monthly team calls.Work cross-functionally with multiple stakeholders across the Alation marketing team (Marketing Operations, Digital, Brand, and Product Marketing) to help build and execute your programs.Manage the marketing budget for your core programs.

　　What you'll need:3-5 years or equivalent competency across field marketing, event marketing, and demand generation.Experience partnering directly with sales leadership and local sales teams to jointly pursue new pipeline, accelerate deals, and close business.Ability to work with the Alation Partner community to build joint programs, campaigns, and events.Managing multiple projects at once.Excellent internal and external verbal and written communication skills are a must.Passion and ability to work well in a fast-paced, rapidly changing environment and under tight deadlines.B2B enterprise software / SaaS marketing experience preferred.Ability to travel 30% of the time in North America may be required.Proficiency in Google Workspace, Asana, Salesforce, Slack, Tableau, Goldcast, Splash, and Clari.

　　#LI-KS1

　　#LI-Remote

　　More About Alation

　　Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.

　　We are an equal opportunity employer and value diversity at our company. We do not discriminate on

　　the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.

　　Why Alation?

　　- Market-Leading Data Catalog Provider

　　- High-growth, collaborative environment with diverse and inclusive teams

　　- Continuous learning, enrichment and development opportunities

　　- Competitive pay and health offerings including commuter benefits

　　- Flexible time off to relax and recharge

　　and much, much more!