Public Relations Manager - Spirits Brands

　　Location: Remote Available, US

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　　Date: Jan 19, 2024

　　Company: E. & J. Gallo

　　E. & J. Gallo Winery Privacy Policy (https://performancemanager4.successfactors.com/Gallo/Gallo_Privacy_Policy.pdf)

　　Why Gallo?

　　With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

　　Summary

　　Drives strategic planning, implementation, and measurement of integrated marketing communications efforts for Spirit of Gallo and its portfolio of brand. Ensures strategic marketing disciplines are industryleading and deliver ‘best-in-class’ thought leadership, driving brand awareness, understanding and love. Strategically plans marketing communications initiatives to win with key consumer segments through insights-driven passion point identification, culture/lifestyle strategy, trade media and relationship management with influencers and journalists in multiple verticals of culture. Leads measurement, evaluation and learning agendas for programs and brands.

　　Essential Functons

　　Leads the development of culturally relevant public relations programs that generate high volume of top tier, positive earned media (traditional and emerging) in key verticals of culture (e.g. sports, lifestyle, entertainment, business, breaking news, food and beverage) to breakthrough with the consumer.

　　Develops high-level integrated public relations approach and budget, in partnership with brand teams, and drafts PR, influencer and/or partnership briefs.

　　Provides input for fiscal budget planning process with brand marketing partners and business leadership to ensure public relations initiatives are properly resourced to succeed.

　　Builds and sustains working relationships with brand marketing teams, senior leadership, departmental colleagues, cross-functional peers and BU leadership to sustain and grow modern, coordinated and unified public relations capabilities to meet business needs.

　　Manages multiple public relations agencies as an extension of the in-house team, drafting best-inclass briefs, leading and coaching them in the planning process, and partnering with brand marketing in the day to day management to ensure work consistently meets the highest quality standards.

　　Leads and manages PR measurement and evaluation framework, with clear KPI setting,benchmarking and learning agenda, as well as continuous improvement plan.

　　Maintains a pulse on trends and innovations in PR and cultural marketing, and consistently drives innovative approaches to marketing communications for Spirit of Gallo and its brands – from new media, platforms or formats to identifying white space opportunities in culture.

　　Leads all earned media strategies for Spirit of Gallo and its brands, with or without agency support, including key messaging, assets, media lists, exclusive and embargo plans and rollout timeline to secure maximum coverage.

　　Creates and distributes ongoing reports for projects and brands, tracks progress against KPIs and real-time learnings and optimizations.

　　Monitors, summarizes and shares thought leadership in relevant culture news, trends and identifies opportunities to put the consumer at the heart of our marketing initiatives and connect with them in innovative ways and formats.

　　Organizes and plans high-volume of work, setting and tracking realistic deadlines and appropriately delegating to agencies and cross-functional partners.

　　Creates internal communications plans and materials for Spirit of Gallo and its brands.

　　Manages and supports trade media buying from planning to execution. Manages traffic of assets in partnership with brand teams, agencies and cross-functional peers.

　　Drafts and/or edits press materials and pitches, and conducts media outreach on behalf of Gallo and its brands.

　　Manages distribution of any press releases and media information in a timely and effective manner.

　　Provides expertise and subject matter guidance on the development of any consumer-centric, earned media plan and/or any influencer-focused campaign that involves either earned or paid-for talent supporting select, priority wine & spirits brands.

　　Fosters key strategic relationships with 3rd party publishers, earned media partners and consumer-centric journalists as well as social media influencers and paid ambassadors and spokespeople (who may include athletes, actors, musicians and/or entertainers) across the marketing spectrum.

　　Maintains positive working relationships with targeted partners, agents, brokers, platforms and stakeholders to generate positive association / endorsement / sentiment and/or unique strategic alliances on behalf of E&J Gallo and select priority brands within its portfolio.

　　Mentors junior public relations professionals, including those who report to different managers and may work remotely.

　　Maintains a sound understanding of compliance within the adult beverage industry ensuring that all planned PR, events and influencer marketing activities are fully compliant with company risk being minimized or altogether nullified.

　　Uses complete knowledge of the adult beverage industry as well as the E&J Gallo business to confidently express opinions and influence impacting both tactical implementation efforts as well as overarching strategic business decisions.

　　Develops recommendations impacting brand public relations governance to change systems, policies, and procedures, while ensuring timely and accurate implementation.

　　Participates in department and intra-departmental planning meetings as requested and works interdependently and seamlessly with both management teams and cross-functional peer groups to improve upon processes as well as contributing towards a best-in-class CoE on behalf of the organization.

　　Supports the successful contract negotiation of any and all agreements that are forged between E&J Gallo and any agency/vendor/3rd party partner, strategic alliance, IP rights holder, media/publisher, social network, talent management/broker, influencer and/or external spokesperson/ambassador; Contributes towards the acquisition of assets, access and IP rights associated with any contractual agreement that is procured on behalf of the company.

　　Serves as an external ambassador on behalf of E&J Gallo and represents the corporate values with the highest of integrity.

　　Draft paid planning and support of the trade media strategy.

　　Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

　　Minimum Qualifications

　　Bachelor’s Degree in Communications, Public Relations, Journalism or Marketing plus 6 years of consumer and lifestyle public relations experience to include 2 years of spirits experience reflecting increasing levels of responsibility; OR Master’s degree in Communications, Public Relations, Journalism or Marketing plus 4 years of consumer/lifestyle public relations experience to include 2 years of spirits experience reflecting increasing levels of responsibility.

　　Experience developing end-to-end PR projects for spirits brands or companies; OR high school degree plus 8 years of consumer/lifestyle public relations and/or influencer marketing experience to include 2 years of spirits experience reflecting increasing levels of responsibility

　　Supervisory/managerial experience.

　　Track record of consistently delivering lifestyle PR campaigns that generate high volume of coverage in top tier mainstream media outlets.

　　Established relationships with lifestyle media press and influencers.

　　Skilled in the use of MS Word, Excel and Powerpoint at an advanced level, to analyze and summarize high volume of data.

　　Experience managing public relations agencies OR working at public relations agency.

　　Exceptional communications skills: writing for press, presentation skills. Excellent interpersonal skills and demonstrated ability to build strong and effective relationships.

　　Experience responding to common inquiries or complaints from journalists, media/publishers, SAO’s, social media influencers, customers, regulatory agencies or members of the business community.

　　Experience defining problems, collecting data, establishing facts and drawing solid conclusions.

　　Experience working within strict budgets, negotiating with outside vendors, working with legal team members on contract negotiations, overseeing all areas of both consumer public relations and/or influencer marketing execution.

　　Required to travel up to 30% of the time.

　　Candidates for this position must have a valid driver’s license and a safe driving record. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.

　　Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

　　Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

　　Preferred Qualifications

　　Bachelor’s degree in Public Relations, Communications, Journalism or Business Administration with a Marketing concentration plus 8 years of consumer/lifestyle public relations experience to include 3 years of spirits experience reflecting increasing levels of responsibility.

　　Experience working in a leading spirits company.

　　Experience responding effectively to the most sensitive inquiries or complaints.

　　Experience making effective and persuasive presentations to marketing clients, management, public groups or boards of directors.

　　Experience managing multiple projects simultaneously.

　　Experience working with all levels and functions within the company.

　　Gallo does not sponsor for employment-based visas for this position now or in the future.

　　Compensation

　　Hiring Salary Range: $105,400 - $158,000/Year

　　Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

　　Perks & Benefits

　　This position includes a competitive benefits package.

　　Please click here (https://est1933.sharepoint.com/:b:/s/DocumentHandler/JobDescriptions/EcnZSJt7fOtJmpl9NVTFKqMBRlz1yZ3QNgynJ3LiwVXmiA?e=Go0QJW) to view our full list of benefits or click here (https://app.altrulabs.com/player/209576) to watch our video.

　　To view a full job description, please click here.

　　Job Requisition ID: 103598

　　#LI-AJ1

　　BRA001

　　Recruiter: Adam Johnson

　　Anticipated Post to Close Date: 2/19/2024

　　Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

　　Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

　　We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

　　Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.

　　E-Verify Notice (https://performancemanager4.successfactors.com/doc/custom/Gallo/E-Verify.pdf)

　　Right to Work

　　Employee Polygraph Protection Act (https://performancemanager4.successfactors.com/doc/custom/Gallo/3-Employee_Polygraph_Protection_Act.pdf)