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Product Marketing Manager, Windows Developer Platform
Product Marketing Manager, Windows Developer Platform-March 2024
Redmond
Mar 30, 2026
About Product Marketing Manager, Windows Developer Platform

  Windows is used by more than 1.4 billion people around the world and our developer ecosystem is critical to shaping the experiences for this massive user base. The Windows Developer Product Marketing team’s mission is to empower developers to do their best: innovate and make Windows their preferred platform for development.

  We are looking for an experienced, data-driven Product Marketing Manager, Windows Developer Platform who can own the end-to-end product marketing for our core developer tools like Windows Subsystem for Linux (WSL), Terminal, WinGet, Dev Home and more. You will be responsible for new feature prioritization, creation & delivery of value propositions and go-to-market (GTM) strategy for new Windows developer experiences including launching features at our annual developer conference, Build. You will identify and pursue new segments of growth among Enterprises information technology (IT) Devs/Tech Decision makers and develop the right business models in partnership with business planning and finance.

  We are looking for an applicant that understands the software development lifecycle and has the business and marketing acumen to translate the technical aspects of the products to differentiated value props that drive growth. Collaboration is key. You will own cross-functional partnerships, earning the trust of partners in Engineering, User research and Data Science.

  Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

  In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

  Responsibilities

  Develop product value prop andproduct differentiation that will drivedeveloper love, Monthly Active Devices (MAD) growth & retention,and new developer acquisition.

  Partner with research teamsto identify rich market insightsthat inform new product concepts, conduct concept evaluations and influence the product roadmap.

  Partner closely with engineering to build innovative experiences and products that map to biggest opportunities.

  Analyse product metrics against the established objectives and key results (OKRs), define success metrics collaborating with Data Science and ideate growth strategies to fill the gap.

  Develop robust GTM strategies and product launch plans to drive awareness and adoption of Windows developer features on user facing marketing channels, activate new field team engagements, and collaborate with public relations (PR) to land these value propositions across our vast ecosystem.

  Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft.

  Other

  Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)

  Qualifications

  Required/Minimum Qualifications

  Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business

  OR Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business

  OR equivalent experience.

  1+ year of experience working with developer persona or audience and ability to communicate to developers.

  Additional or Preferred Qualifications

  Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business

  OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business

  OR equivalent experience.

  Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $80,900 - $162,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $105,300 - $176,900 per year.

  Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

  Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .

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