Meet Our Team:

　　Marketing Center of Excellence is a cross-functionally integrated team that support Marketing teams globally. This role will be working in the Digital Marketing practice. Digital Operations extends to capabilities of SEO, SEM, Publishing, Marketing Automation, Email marketing and Paid Media teams.

　　Picture Yourself at Pega:

　　In this role you will be a part of the larger Paid Media and Advertising team working closely with the Paid Search lead strategizing, executing, and analyzing performance for our Paid Search Campaigns. You must have hands on paid search experience and a deep understanding of best practices.

　　What You'll Do at Pega:Manage paid search campaigns end-to-end to ensure a successful outcome across multiple search engines, markets, and languagesDevelop and execute bid management strategies, including keyword match type, campaign objectives, demographic targeting, remarketing, custom audience lists and moreDevelop and manage campaign budget tracking documents, pacing documents and budget forecastsTrack KPIs to assess performance. report and analyze website engagementContinuous improvement of campaign performance (bidding, A/B testing, etc.) & conversion ratesConduct recurring weekly and monthly SEM optimization tasks (i.e., keyword expansion, ad testing, etc.)Experience in building and managing audience segments to reach the target audience. Demonstrating success in driving business outcomes with specific buyer profilesAnalyze landing pages, bidding strategies, keywords, and ad performance to recommend and implement improvements to maintain KPI benchmarks.Track, report and present campaign performance and channel insights to internal stakeholders Flexible to work in 1:00 PM to 10:00 PM ISTWho You Are:

　　You are passionate about marketing/marketing operations person with4+ years of experience in directly impacting SEM. Experience with B2B focused campaigns, desirable but not essential Previous demonstrable success in creating and executing effective paid search campaigns Demonstrable success in optimizing paid search campaigns based on KPIs and building data-driven strategies to deliver consistent growthIn-depth experience in keywords bidding on various paid online marketing platforms Proficient in using website analytics and reporting tools (e.g٫ GA4, PowerBi)Strong analytical skills, advanced level user of MS Excel and PowerpointPreferably certified on various google marketing platformsExperience working with global teams Passionate about Digital Marketing and a quick learnerWhat You've Accomplished:Proven ability to focus and achieve campaign goals Effective communicator laterally and vertically Agile digital marketer who can quickly decipher high-level goals and execute plans with high quality outputsProactive, creative and a collaborative team playerPega Offers You:Gartner Analyst acclaimed technology leadership across our categories of productsContinuous learning and development opportunitiesAn innovative, inclusive, agile, flexible, and fun work environmentCompetitive global benefits program inclusive of pay + bonus incentive, employee equity in the company#LI-MC3

　　Job ID: 20068