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Member Engagement Strategist - Marketing
Member Engagement Strategist - Marketing-April 2024
Brevard County
Apr 1, 2026
About Member Engagement Strategist - Marketing

  *POSITION SUMMARY *

  Oversee and develop execution and delivery of Health Plans member engagement plans. Collaborate with various Health Plans teams to deliver and implement the strategic plan for communicating with members on changes to benefits, Stars measures, and engagement activities. The Member Engagement Strategist plays a key role in the success of the outbound member engagement and Star rating success.

  *PRIMARY ACCOUNTABILITIES *

  Manage all content creation and retention support of the Health Plans member retention and Stars.Stay up-to-date on industry trends and adjust content strategy as needed.Collaborate with the Health Plans marketing and Stars teams to create fresh content ideas, promotional concepts, and overall plans to support Star ratings. Provide creative support for member engagement communications and activities. Attend and help with member engagement events designed to promote a positive perception from our members. Update the Health Plans communications calendar for associates. Responsible for production of member provider directories and formularies for print and online distribution. Maintain consistency of Health First brand voice, style, and tone in all communications.*MINIMUM QUALIFICATIONS *

  Education:Bachelor’s degree in communications, marketing, journalism, advertising/public relations, or equivalent experience in these areas.Work Experience:One year of experience in marketing, communications, advertising, or related field.Licensure:None required.Certification:None required.Skills/Knowledge/Abilities:

  Excellent written and verbal communication skills.Highly organized and detail oriented.Creative with the ability to develop original content that provokes engagement.Strong orientation toward achieving personal, departmental, and corporate goals and objectives.*PREFERRED QUALIFICATIONS *

  Education:No additional.Work Experience:Experience with Medicare and health insurance plans. Licensure:NACertification:NASkills/Knowledge/Abilities:No additional.

  PHYSICAL REQUIREMENTS

  Majority of time involves sitting or standing; occasional walking, bending, stooping Long periods of computer time or at workstationLight work that may include lifting or moving objects up to 20 pounds with or without assistance.May be exposed to inside environments with varied temperatures, air quality, lighting and/or low to moderate noise Communicating with others to exchange information.Visual acuity and hand-eye coordination to perform tasksWorkspace may vary from open to confined; on site or remoteMay require travel to various facilities within and beyond county perimeter; may require use of personal vehiclJob: *Marketing

  Organization: *Health First Shared Svcs Inc

  Title: Member Engagement Strategist - Marketing

  Location: Florida - Brevard County

  Requisition ID: 070596

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