Marketing Technologies Product Manager/ Product Owner (m/f/d)

　　At a glance

　　Position:Marketing Technologies Product Manager/ Product Owner (m/f/d)

　　Primary locationWiesbaden (DEU), Germany

　　Additional Locations Netherlands Belgium Italy France Germany Spain + More - Less

　　Schedule:Full time

　　Date Posted:01/22/2024

　　Job Number:R2047991

　　At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

　　Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

　　About you and this role

　　Drive value growth by supporting Dow's marketing transformation towards a more digital and automated organization.

　　Dow seeks a skilled and forward-thinkingMarketing Technologies Product Manager/ Product Owner (m/f/d),specializing in Marketing Technologies. The ideal candidate should be a strategic thinker with a deep understanding of marketing automation tools, customer data platforms (CDP), and a proven track record of driving successful product development. If you are passionate about revolutionizing marketing processes and creating impactful solutions, we invite you to be a key contributor to our global Commercial Excellence team.

　　This role is critical to enabling marketing teams globally to maximize our technology investments and fully leverage Marketing Automation and Customer Data Platform capabilities for executing multiple use cases. You will be a leader and mentor, driving innovation and providing scalable solutions. Highly organized, process-oriented, and results-driven, you'll focus on transforming automated nurturing programs and delivering personalized customer experiences throughout the buying journey. Your goal is to ensure marketing teams harness the wealth of Customer first-party data, establishing omnichannel strategies to drive top-of-funnel brand advocacy and direct conversion growth.

　　Responsibilities

　　Product Strategy and Development:

　　Develop and execute a comprehensive product strategy/roadmap for marketing technologies (automation and CDP products), aligning with organizational goals and market demands. Consider stakeholder needs and emerging trends.

　　Manage the product backlog, prioritize use cases/features in collaboration with cross-functional teams (IT, Marketing, Sales), and negotiate trade-offs while balancing resource/budget constraints and conflicting enterprise priorities.

　　Lead the product development process, ensuring timely delivery of high-quality features and enhancements. Provide direction on requirements and lead user acceptance testing.

　　Marketing Technologies Management:

　　Manage and administer marketing automation platforms (e.g., Marketo, Eloqua) and customer data platform (Adobe B2B RT CDP), ensuring optimal utilization, data integrity, and integration with other systems.

　　Support demand and lead management by designing and implementing automated omnichannel marketing campaigns, including lead nurturing, email marketing, segmentation, and personalization.

　　Continuously test, analyze, and optimize marketing automation processes and campaigns to improve conversion rates, engagement, and overall marketing performance.

　　Oversee the collection, maintenance, and segmentation of customer data, partnering with data experts to ensure high data quality.

　　Process Development and Execution:

　　Define standard processes and templates to establish a Center of Excellence for Program delivery, advocating for these standards across the Global Commercial organization.

　　Map business processes, create/maintain process documentation, and enforce standards to ensure compliance consistency.

　　Collaborate with capability peers, operational services team, IT, and business users to ensure the global use of consistent processes and tools, avoiding redundant investments and unnecessary complexity.

　　Compliance and Governance:

　　Ensure all marketing automation activities adhere to data privacy regulations, industry best practices, and compliance standards, treating data as an asset and privacy as an imperative.Training and Development:

　　Develop training materials for marketing teams to use marketing technologies effectively, ensuring a high level of proficiency among team members.

　　Collaborate with businesses, functions, and regions on training delivery and facilitate the adoption of Marketing Automation tools and CDP.

　　Qualifications

　　Master's Degree in Business, Marketing, Computer Science, or a related field; an MBA is a plus.

　　A minimum of 6-8 years in Marketing and/or Technology-related positions with work experience in digital, product management, or technical/business systems project management.

　　Project management skills, demonstrating the ability to manage multiple teams and stakeholders in a cross-functional environment.

　　Excellent communication and interpersonal skills, with the ability to create documentation for both business and technical stakeholders.

　　Solid understanding of change management, agile methodologies, and frameworks.

　　In-depth knowledge of marketing technology trends, tools, and platforms.

　　Proven experience as a Product Manager focusing on marketing technologies and best practices in email marketing, omnichannel programs, lead nurturing, and segmentation.

　　Technical experience with Adobe Experience Platform (AEP), Adobe Real-time CDP for B2B, Adobe Workfront, Adobe Target, SAP ERP data, Microsoft Azure, and system integrations (CRM, ERP, WCM/DAM).

　　Demonstrated success in bringing new products to market.

　　Benefits – What Dow offers you

　　We invest in you.

　　Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.  You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

　　Here are just a few highlights of what you would be offered as a Dow employee:

　　Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.

　　Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it.

　　Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.

　　Become a Dow shareholder through various employee stock programs.

　　Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.

　　Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.

　　Global Paid Time Off (PTO) policies:

　　Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).

　　​Paid time off to care for family members who are sick or injured.

　　Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.

　　Join our team, we can make a difference together.

　　About Dow

　　Dow (NYSE: DOW) combines global breadth; asset integration and scale; focused innovation and materials science expertise; leading business positions; and environmental, social and governance leadership to achieve profitable growth and help deliver a sustainable future. The Company's ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company in the world. Dow's portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated, science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer applications. Dow operates manufacturing sites in 31 countries and employs approximately 37,800 people. Dow delivered sales of approximately $57 billion in 2022. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visitwww.dow.comor follow@DowNewsroom (https://twitter.com/DowNewsroom) on Twitter.

　　As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available onwww.dow.com.