JOB REQUIREMENTS: Company Generac Power Systems Name MarketingSpecialist- Connectivity Req # 64031 Employment Type Full Time Shift1st At Generac, our people help make the world safer, brighter, and moreproductive. We are united by our efforts to inspire change for a betterworld; impact our people and community; influence and achieve positiveresults; and innovate the industry. Our shared goals allow people withdiverse backgrounds and points of view to work together, bringing ourglobal customers peace of mind through reliable products and exceptionalsupport. The Marketing Specialist will partner with the ManagerMarketing to execute on various marketing projects, workingcross-functionally with Sales, Product Management, Channel Managementand outside marketing vendors. This position will provide timelyreporting and analytics of the co-op program, support productcommercialization, help manage the overall B2B communication calendar,and support other Generac marketing projects and initiatives. MajorResponsibilities Work with sales channels to create marketing plans,promotional materials and communication documents. Review, edit, anddesign materials used in support of sales channel\'s new businesspursuits, including emails, PowerPoint presentations, marketingbrochures, and other digital and print content. Partner with theMarketing Manager to create the communications strategy and marketingmessaging to ensure alignment with Generac\'s brand and general bestpractices, including advertisements, website content, and productannouncements. Provide project management support to important processessuch as onboarding, strategic planning, budgeting, and productcommercialization. Support and coordinate marketing programs and otherevents that help promote the Generac brand to the channels. Act as themarketing expert to channels by creating resources to help them planco-op spend for the year and best utilize Generac approved marketingassets in their local markets. Provide extensive reporting in varioussystems such as Salesforce Marketing Cloud, SAP CRM, and in Excel.Collaborate with the marketing team to conceptualize, plan, and executeintegrated marketing campaigns across various channels, including TV,digital, social media, email, and traditional advertising. Partner todevelop compelling and engaging content to resonate with targetaudiences and align with overall brand messaging and channel goals.Manage segmented lists and content in Salesforce Marketing Cloud tosupport the overall communication strategy. Work closely with salesteams and equip them with the knowledge and resources to best supporttheir channel accounts. Manage media budget to increase brandvisibility, website traffic and lead generation. Enable the last touchattribution model by assigning referral methods... For full info followapplication link. Generac Power Systems Inc. is an equal opportunityemployer/Minorities/Females/Vet/Disability. ***** APPLICATIONINSTRUCTIONS: Apply Online: ipc.us/t/D594C62C2F7143BE