Job Description

　　This role is responsible for strategic planning and development of content marketing assets designed to engage and nurture customers through the buying journey. The manager will:

　　Be a strategic thinker who understands the role content plays in marketing campaigns and optimal use of channels and formats, based on target audience

　　Be a talented writer and editor able to elevate solution-related selling messages into a relevant narrative; bring a customer-focused lens to content, with a bent toward innovative and creative approaches to reach the target audience

　　Bring prior experience in the CRO, pharmaceutical, medical device or healthcare industries

　　Have experience creating multiple forms of content, including white papers, blogs, case studies, ebooks, infographics, videos, audio, webinars, etc.

　　Understand the difference and relationship between thought leadership and strategic marketing and their associated activities and messages

　　Develop a deep understanding of customer segments, personas and journeys across the business

　　Be comfortable working with SMEs across the organization to leverage their expertise, insights and capabilities toward meaningful content

　　Communicate content strategy guidance within our marketing and commercial organizations and with key business stakeholders

　　Essential Functions

　　Support and advance the organizational content strategy designed to build brand awareness and engage and nurture leads and potential customers

　　Partner across the marketing & sales enablement team to contribute to a holistic, integrated content strategy and development process

　　Work closely with marketing leads to plug into campaigns and design and draft a universe of content to support objectives

　　Develop messaging and content narratives that support enterprise-wide capabilities

　　Leverage performance metrics and best practices to optimize content, channels and recommendations

　　Support the editorial process for content planning and creation across our department.

　　Support the research and development of content strategy guidance and best practices for all channels by creating content strategy documentation

　　Education and Experience:

　　7+ years’ experience in content strategy, planning, and development

　　BA or BS required (MA/MS a plus); preference for degree in a writing-related field, such as journalism, PR, communications or marketing.

　　Prior CRO, life sciences or pharma industry experience a plus

　　Experience managing team operations and budget-tracking a plus

　　In some cases, an equivalency, consisting of a combination of appropriate education, training and/or directly related experience, will be considered sufficient for an individual to meet the requirements of the role.  

　　Competencies:

　　Be comfortable working with experts across the organization to leverage their expertise, insights and capabilities toward meaningful content

　　Conduct tasks correctly; manage programs over time with little direction

　　Strong project management, problem solving, and troubleshooting skills. Ensure timely delivery of deliverables, while keeping stakeholders apprised.

　　Strong editorial judgement and storytelling capabilities across channels; able to assimilate directional feedback into future deliverables.

　　Excellent oral and written communication and interpersonal skills

　　Able to articulate ideas clearly and concisely, and present as an expert in content development.

　　Effectively manages expectations with team members, stakeholders and SMEs.

　　Highly organized and detail-oriented

　　The ability to understand and differentiate among different customer segments/personas, and consider appropriate content for each, is a plus.

　　Skills and Abilities :

　　Capable of independently managing vendors and tracking budgets.

　　Proficient at integrating SEO keywords into copy in order to ensure content is optimized for search engines.

　　Creative mindset with knowledge of current social, web and content development and emerging trends

　　Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.