Home
/
Comprehensive
/
Marketing Lead Development Specialist
Marketing Lead Development Specialist-March 2024
Kurla
Mar 29, 2026
About Marketing Lead Development Specialist

  Lead Qualification: Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads, to determine their quality and sales-readiness based on predefined criteria, ensuring they meet the qualifications and fit the target buyer profile. This includes conducting thorough research and verification of lead information to ensure accuracy and relevance, including company size, industry, contact details, and any additional qualifying factors. Data Quality and Accuracy: Ensure our CRM database for contacts are maintained to the target Quality Standard. Clean marketing leads, regularly refresh contact data, remove potential duplicates Data Analysis:

  Analyze lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization.

  Analyze lead data and perform lead scoring to identify high-potential prospects based on predefined criteria

  Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff. Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns Communication and Collaboration: Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented. Reporting: Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights to the Marketing team Process Improvement: Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.

  Qualifications:

  Bachelor degree

  Experience: Minimum of 2 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.

  Strong Analytical Skills: Ability to analyze and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.

  Detail-oriented: Meticulous attention to detail and a commitment to maintaining accurate and reliable lead data.

  Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.

  Collaborative Team Player: Proven ability to work collaboratively with cross-functional teams, including marketing, sales, and customer success, to achieve shared objectives.

  Problem-Solving Abilities: Strong problem-solving skills to identify and address issues in lead qualification processes and propose effective solutions.

  Tech-savviness: Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools, as well as a good understanding of lead management systems and processes.

  Results-Driven: Demonstrated ability to meet or exceed targets and deliver measurable results in lead qualification and conversion rates.

  Adaptability: Flexibility to adapt to changing priorities, business needs, and market dynamics.

  Continuous Learner: A growth mindset and a willingness to learn and stay updated with the latest marketing trends, techniques, and tools.

  If you are passionate about driving marketing success, possess outstanding analytical skills, have a strong customer mindset and thrive in a fast-paced environment, we would love to hear from you. Join our team as a Marketing Lead Development Specialist and contribute to our continued growth and success.

  When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Technical Engineer
Mechanical Engineer Job ID 149808 Posted 09-Jan-2024 Service line GWS Segment Role type Full-time Areas of Interest Engineering/Maintenance Location(s) London - England - United Kingdom of Great Brit
Patient Care Nurse Assistant (PCNA) SJMC Westlake Part Time
DescriptionPossible units available: Emergency Department, 3 North and 3 South (med/surg), Step Down unit, MICU, Ortho, PACU, Central Nursing AdministrationDay and Night shifts availableSign on bonus
Software Development Manager
Job Description Software Development Manager - Oracle Cloud Engineering Infrastructure Development Manage a team that designs, develops, troubleshoots and debugs software programs for databases, appl
Activity Assistant
BenefitsVariable compensation plansTuition, Travel, and Wireless Service DiscountsEmployee Assistance Program to support mental healthEmployee Foundation to assist financially with unforeseen hardshi
Store Protection Specialist
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
24-013.P - Financial Analyst
Job Objective:Serves as an analyst and accounting liaison for the technical support teams, as well as support for one of Hilcorp Alaska's existing asset teams. Assists in the assembly and distributio
Store Protection Specialist
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
Senior Contracts Representative
As a Senior Contracts Representative, you will report directly to the Regional Assistant General Counsel and play a pivotal role in our business unit's contractual processes. You will be responsible
Store Protection Specialist
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
Mechanical Engineer Intern/Co-op Summer 2024 - CMTA
Mechanical Engineer Intern/Co-op Summer 2024 - CMTA CMTA, 115 Memorial Drive, Paducah, Kentucky, United States of America ● Paducah, KY, USA Req #1119 Tuesday, January 9, 2024 CMTA, a Legence company
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved