Marketing & Communications Specialist

　　Job Details

　　Level

　　Experienced

　　Job Location

　　1099 Jay Street - Rochester, NY

　　Position Type

　　Full Time

　　Education Level

　　Bachelors Degree

　　Salary Range

　　$20.51 - $25.64 Hourly

　　Travel Percentage

　　Up to 10%

　　Job Shift

　　Day

　　Job Category

　　Marketing

　　Description

　　Reporting to the Director of Marketing and Communications, the Marketing and Communications Specialist will assist in the execution of CCFCS’s marketing strategies, marketing communications and public relations activities. The Marketing and Communications Specialist will work directly on marketing and communications activities that promote, enhance, and protect the organization's brand reputation. Must be creative and thoughtful on how new media technologies can be utilized, and how to demonstrate their impact. Must have enthusiasm and passion for the mission of Catholic Charities Family and Community Services.

　　The key goal for this position is to advance the awareness of the organization's mission and impact in the community among our target audiences, and to drive partner and donor support for the organization. This individual will work with CCFCS’s communications products and services including: e-newsletters and any print publications, social media, web content and communications, email, media and public relations, and all marketing communications. This individual will work closely with the Director of Marketing and Communications to effectively support ongoing and collaborative communication amongst all program staff and follow trauma-informed language guidelines along with agency brand standards and styles.

　　Essential Duties and Responsibilities

　　Social Media Coordination (35%)

　　Support communications, which include:

　　Conceptualizing and creating editorial content for our integrated social media platforms

　　Proficient in all social platforms

　　Coordinate social media content across platforms

　　Create organic and paid posts on each platform

　　Understand, report on and utilize analytics to guide social media strategy

　　Respond to comments and messages, with guidance from Director and when necessary

　　Assist with interviewing, writing, and coordinating story sharing of both client and staff successes

　　Assist with story creation and design content relating to corporate partners, community partners, donors

　　With guidance from the Director, monitor media mentions of CCFCS requiring response or intervention. This includes: Google reviews, social media comments and inquiries in our CCFCS News inbox

　　Graphic Design and Content Creation/Coordination (50%)

　　Proficiency in the use of basic graphic design tools such as Canva and/or Adobe Photoshop

　　Assist in the creation of:

　　Print collateral for agency

　　Power-point decks

　　Program-specific collateral support

　　Items for intranet or external website

　　Miscellaneous design for events, as needed

　　Marketing and Branding (10%)

　　Working with the Director and CCFCS’ marketing agency, support the development and execution of an agency-wide brand identity project.

　　Maintain internal and external brand engagement standards

　　Assist with the rebuilding and management of our marketing library that will serve as the key reference for all staff that supports engagement with our clients and the community in meaningful ways. It will include guidelines for use of logo, email signatures, templates

　　Other (5%)

　　Coordinate marketing content on our agency intranet

　　Must be proficient in the use of Microsoft products such as Word, Excel, Outlook, Teams, PowerPoint.

　　Assist in the development and execution of successful press events, such as ribbon cutting ceremonies and speaking engagements

　　Collaborate with development/marketing team on aspects of donor engagement/communication strategy as necessary

　　Participates in relevant Agency meetings and/or trainings

　　Actively pursues development of professional competencies related to job role performance through reading, supervision, in-service training

　　Awareness and active support of the Agency's Mission, Vision, Values and Strategic Plan. Including, but not limited to, supporting the Agency's Core Competency initiatives of being Collaborative and Community Focused, Innovative and Entrepreneurial, and Culturally Competent and Diverse

　　Maintain a high level of confidentiality when working with sensitive client, staff or donor information

　　Other duties as assigned

　　Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive. Employees are required to follow appropriate supervisory direction and perform other related duties as required.

　　Qualifications

　　Education: Bachelor’s degree in Marketing, Journalism, Communications or a related field is required. An equivalent combination of education and experience will be considered.

　　Experience: Minimum of two to five years of experience in marketing and communications. Demonstrated experience with all social media platforms, collateral support and graphic design to advance the organization's mission and goals. Successful writing and editing experience with a variety of online media for external audiences.

　　Physical Demands/Work Environment: The physical demands/work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk, hear, stand, walk, use hands to type and/or perform light lifting. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. The noise level in the work environment is usually quiet.

　　Compliance: Adheres to all applicable federal and state laws and regulations including, but not limited to, those governing confidentiality, privacy, program, billing and documentation standards. All duties must be performed in accordance with CCFCS’s corporate compliance & ethics program.

　　Additional Requirements:

　　Ability to prioritize assignments, plan, and complete work projects

　　An ability to work efficiently and effectively and meet deadlines

　　An ability to work under pressure

　　Excellent verbal/written skills

　　Ability to maintain confidentiality

　　Ability to demonstrate behaviors and attitudes which support agency mission, philosophy, and policies

　　Willingness and ability to foster agency and program wide cooperation and teamwork through use of positive/constructive communication techniques

　　Possession of a valid NYS Driver’s license and use of a registered and reliable vehicle