Your team responsibilities

　　The VP, Digital Marketing Automation will lead a team of Digital Marketing (Journey) Automation Managers focused on driving growth through optimized acquisition, cross-sell, and retention programs.

　　Informed by MSCI strategy - this candidate will be responsible for orchestrating automated journeys and innovation across critical delivery channels including email, social, and/or others. They will also be responsible for the overall health of the channels and programs.

　　This position plays a critical role in driving growth for MSCI across lines of business, and by achieving this, moving the marketing function from a support to a growth catalyst in the organization.

　　The ideal candidate will be a digital marketing and automation expert with proven experience in managing automation tools, platforms, and programs (campaigns) delivering results and building credibility across the organization.

　　Reporting to the Head of Digital Marketing Experience, who reports into the Chief Marketing Officer, this individual will be joining an organization that is growing at an extraordinary pace driven by product innovation and expansion of client use cases. The marketing and communications organization is a key player in driving the company ambitious growth plans and as such plays a key role in the company strategy definition and implementation. He / she will partner with the Digital Marketing, Product Marketing, Brand, and Content teams across several locations.

　　What we offer you

　　At MSCI we are passionate about what we do, and we are inspired by our purpose - to power better investment decisions. You'll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry. Wherever you are located you will find benefits that can help ensure your health and financial security. While they vary by different locations, we offer a broad range of benefits that are part of the value you receive as an MSCI employee. Our flexible ways of working will allow you to maximize your potential, and we will empower you with the trust, accountability, and advanced technology to perform at your very best. You'll find a purposeful approach to wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our 'Here For You' Employee Assistance Program is available for our employees globally, providing confidential emotional support, financial and legal advice free of charge.

　　Your key responsibilities

　　Management of the the marketing automation team by distributing campaign and project work, determining key deadlines, monitoring deliverables and providing guidance in order to achieve strategic goals as well as personal development Management of automation tools and email platform Responsible for channel health and performance Identify opportunities to enhance MSCI's technological capabilities for the marketing automation function and collaborate with other internal functions (procurement, technology, IT security etc.) on implementation Own the email marketing editorial calendar in order to coordinate the priorities, timing and audiences of MSCI's email campaign output Provide consultation to internal stakeholders on the best approach to strategic as well as campaign initiatives, including segmentation, engagement-based approach, campaign elements, messaging & assets, tracking & analytics Increase relevance of content and elevate client experience by driving audience segmentation, applying differentiated & personalized messaging, and by introducing advanced marketing automation and nurture programs Collaborate with sales enablement to drive lead generation and nurturing in order to improve lead quality and shorten the sales lifecycle Stay on top of the engagement trends and KPIs of the email channel overall, and its key publications individually, in order to identify opportunities for testing and launching new approaches, and call out and stop practices with a negative impact Define and maintain MSCI's external email template family (marketing, transactional, operational, event admin), applying latest industry trends and solutions, maintaining standards of consistency and alignment to the most recent branding requirements, and ensuring the best deliverability of emails according to the latest consumption trends of MSCI's email audience Work in close collaboration with MSCI's legal and privacy teams on updates required to MSCI's processes or policies driven by changes in the legal or regulatory landscape Own and maintain MSCI's official internal marketing guidelines for email, event and data privacy regulations, manage incoming inquiries from internal stakeholders, and enforce overall and case-by-case compliance Serves as owner of MSCI's marketing automation platform, including keeping contact with MSCI's account and product managers, and supervising incident management

　　Your skills and experience that will help you excel

　　7+ years of B2B marketing automation strategy and practice with special focus on the email channel Team leadership skills including coordination, delegation, feedback, guidance, team building and engagement Strategic approach to defining team goals and objectives and evaluating results Data driven mindset, with proven ability to rely on numbers to tell a compelling story and build a business case Experience in project management focusing on implementation of new technologies and integrations Solid knowledge of html coding (email developer experience preferred) including table structures, CSS and inline styling Knowledge of CRM marketing automation platforms, with Salesforce and Pardot strongly preferred Experience with Google Analytics and PowerBI or similar reporting and data visualization platforms Familiarity with latest email marketing trends, legal and data privacy regulations and industry best practices

　　How we'll support you

　　Our culture of high performance and innovation relies on our people sharing their knowledge and lifting each other up. You'll be surrounded by a collaborative, global network of talented colleagues who will support and inspire you to do the best work of your career. We believe new and challenging experiences drive personal growth and innovation. With the right challenges, encouragement, and development support you can shape your own career experience. Career paths are multi-directional, and we encourage and support internal mobility to help you identify new opportunities to progress and take control of your future. As a new joiner you'll be enrolled on our Global Orientation interactive learning experience to set you up for success. Our tailored learning opportunities will enable you to acquire the skills you need at your own pace, choosing between the courses and certifications best suited to you. Our Learning@MSCI platform coupled with access to LinkedIn Learning Pro will provide you with all the resources you need to accelerate your professional growth. At MSCI we act in ways that encourage respect for all voices, ensuring that everyone can be themselves and feel like they are a part of the company. We are intentional about ensuring that everyone is treated fairly and supported with equal opportunities to succeed. We have eight MSCI Employee Resource Groups: All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women's Leadership Forum.

　　About MSCI

　　MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

　　To learn about life at MSCI visit careers.msci.com, follow us on LinkedIn and Glassdoor or join our Talent Community.

　　To all recruitment agencies

　　MSCI does not accept unsolicited CVs/Resumes. Please do not forward CVs/Resumes to any MSCI employee, location, or website. MSCI is not responsible for any fees related to unsolicited CVs/Resumes.

　　MSCI Inc. is an equal opportunity employer committed to diversifying its workforce. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law.

　　Note on recruitment scams

　　We are aware of recruitment scams where fraudsters impersonating MSCI personnel may try and elicit personal information from job seekers. Read our full note on our careers site.