POSITION SUMMARY:

　　PR Planning & Management (30%)

　　Work closely with CKI and Regional Marketing teams to gather product information and key messaging to develop product/seasonal press write-ups.

　　Manage all regional media and product shooting requests.

　　Manage regional press & influencer lists

　　Samples Management (30%)

　　Manage seasonal samples, including the ordering, delivery and rotation schedule within all APAC markets.

　　Coordinate on-time delivery of samples from CKI and the tracking and distribution of samples for all markets

　　Packing and unpacking samples

　　Samples maintenance and care

　　Reporting (20%)

　　Submit monthly PR clippings reports to CKI

　　Submit special reports: press events, store openings and digital campaigns

　　Coordinate with markets on the correct formatting, coding and usage of different reports

　　Celebrity / VIP Dressing (10%)

　　Identify celebrity/ VIP dressing opportunities.

　　Facilitate sample loans and returns

　　Follow-up on post-dressing PR coverage

　　Admin (10%)

　　Manage monthly PR expenses (i.e. courier fee, agency invoices etc.)

　　Manage monthly Digital expenses

　　Manage communications between the Digital agency (i.e. meeting and timeline management, post-meeting follow up, etc.)

　　Event support (PR assistance & sample support)

　　INTERNAL & EXTERNAL CONTACTS:

　　Internal: Regional Marketing, local marketing teams

　　External: PR & Event agency, press & media

　　CREATIVITY: Must possess a strong fashion aesthetic; interest in trends, lifestyles, competitors and media. Able to introduce new ideas. Can work within the creative process effectively, and support to bring ideas to reality.

　　TEAMWORK: Positive and able to build good working relationships; collaborates toward deadlines and deliverables. Able to communicate effectively across the team and organization.

　　ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

　　ENVIRONMENT: Ability to work in fast-paced, team-oriented setting; daily interface with Global, Regional and Local GTM teams.

　　QUALIFICATIONS & EXPERIENCE:

　　Experience: Minimum 5-7 years of experience in the Fashion industry

　　Education: University graduate in Communications, Marketing, Fashion or Business-related studies

　　Skills:

　　Strong interpersonal, communication and presentation skills

　　A solid team player with strong multitasking ability

　　High proficiency in both spoken and written English and Chinese.

　　Well organized and self-driven