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Manager, Marketing – Commerce Strategy
Manager, Marketing – Commerce Strategy-February 2024
Orlando
Feb 10, 2026
About Manager, Marketing – Commerce Strategy

  Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

  JOB SUMMARY: Partner with Audience Strategy & Development leadership to develop the commerce strategy and programs targeting all segments (Domestic, International, and Florida) for Universal Orlando Resort including cross-divisional planning and providing strategic input to other Marketing & Sales departments to increase attendance, room nights and revenue.

  MAJOR RESPONSIBILITIES:

  Partner with Director Commerce & VP Audience Strategy, Consumer Insights, Product & Pricing leads and UPRV to develop and execute commerce strategies and programs that deliver against business objectives.

  Collaborate with Product Strategy, Sales Management, and IMC leads to ensure commerce campaigns support the segment direction and audience strategies.

  Develop and implement brand strategies and initiatives to increase penetration of key audiences / sub-audiences.

  Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.

  Performs other duties as assigned.

  EDUCATION: Bachelor's degree from a four-year college or university in Business, Marketing, or Communications is required. MBA preferred.

  EXPERIENCE: 5+ years of marketing or advertising experience is required; preferably in the travel, entertainment or tourism industry ;or equivalent combination of experience and education.

  Your talent, skills and experience will be rewarded with a competitive compensation package.

  Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

  Universal Orlando Resort. Here you can.

  Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2024 Universal Studios. All rights reserved. EOE

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