JOB REQUIREMENTS: SCOPE OF ROLE: Oversee integrated marketing forClutches & Brakes, driving global campaigns for brand awareness, leadgeneration, pipeline acceleration, and revenue growth. Manage strategiccustomer segmentation, targeted campaigns, and programs to expand globalmarket share through new customer acquisition, increased sales andretention, and successful product launches. Align activities withbusiness goals by understanding customer workflows and market needs. Theideal candidate will have a proven track record in developing andexecuting global integrated marketing campaigns that build awareness,generate leads, accelerate pipeline opportunities, and generate revenue.MAJOR RESPONSIBILITIES: Establish and maintain credibility as ahighly-valued subject matter expert in assigned responsibilities Guideand collaborate with business stakeholders on a targeted go-to-market(GTM) plan for the assigned business portfolio, covering marketassessments, marketing strategy, segmentation, and programs to drivelead generation, upsell, cross-sell, and retention. Collaborating withthe Divisional Marketing teams and Product Managers to understand andrefine market segment needs and customer personas for aligning productpositioning and messaging. Create resonating value propositions andmessaging guidelines by translating research and divisional goals intoactionable business insights, demonstrating a robust understanding ofmarkets, customers, industries, products/services, and competitors.Suggest, develop, implement, and assess marketing campaigns acrossdiverse customer personas and sales channels, including lead generation,thought leadership programs, webinars, event marketing, etc. Cultivateexpertise and impact in designated vertical markets and associatedproducts to enhance marketing campaigns. Partner with product marketingand the team to strategize and oversee activities that draw targetaudiences to our content (blog posts, whitepapers, reports, webinars,infographics, etc.). Leadership Competencies Customer Focus - We areseeking a candidate who excels in Customer Focus, demonstrating theability to build robust customer relationships and deliver solutionswith a customer-centric approach. The ideal candidate will prioritizeunderstanding and meeting customer needs, ensuring satisfaction, andactively contributing to the development and implementation ofstrategies that enhance the overall customer experience. Strongcommunication skills and a proactive mindset in anticipating andaddressing customer concerns are essential for success in this role.Business Insight - Capable of applying in-depth knowledge of businessand the marketplace to drive the organization\'s goals forward. Theideal candidate will possess the analytical skills necessary tounderstand market trends,... For full info follow application link.Equal Employment Opportunity Employer: Female/Sexual Orientation/GenderIdentity/Minority/Veteran/Disabled ***** APPLICATION INSTRUCTIONS:Apply Online: ipc.us/t/E9A533E7038847A5