Your team’s dynamic:

Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are looking for a Manager, North America Channel Marketing to join our regional marketing team. Reporting to the Director of Marketing, North America, you and your team will be responsible for managing all elements of the North American channel marketing function. You will also play a key role in helping strategic channel partners plan and implement amazing marketing campaigns to drive mutual brand awareness and demand.

What your day will look like:

Provide team leadership and management for Sr. Channel Marketing Coordinator and Marketing Assistant

Support and planning for channel partner marketing programs including cooperative (co-op) marketing, annual certificates and awards, partner webinars and events

Oversee all channel and consultant partner communications

Ensure relevant and engaging content is populated within the Genetec Portal and drive portal adoption with the channel partner community

Adopt a proactive approach to channel marketing through development of relationships with strategic partner account contacts; work together to build customized co-marketing campaigns that drive brand awareness and measurable demand

Liaise with sales teams to plan and implement field-based marketing programs for strategic partner accounts

Work with internal events and sales teams on agenda and content strategy for annual large-scale Genetec Elevate Channel Partner Conference

Liaise with Channel Enablement and Educational Services teams to ensure messaging alignment, promotion and utilization of the Genetec University training offerings

Ensure Genetec partner content is created with a channel partner point of view, targeted specifically for our partner audience, and cadence of communications is on point

Align channel partner communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences

Establish close business partnerships with Corporate Marketing counterparts, Genetec Channel Account Executives, Enablement and Sales Leadership teams

Measure and report on co-op fund usage, budgets and monthly KPIs with your team

Manage and adhere to North American channel marketing budget

More about you:

7+ years B2B and/or channel/partner marketing, field marketing experience preferred

You know and love channel partners, understand how to strategize with them and write/distribute content that resonates with this critical target group

Knowledge of how to blend and implement both traditional and digital marketing tactics

You are comfortable with providing both leadership to your team of two, and with hands on planning and execution of marketing tactics and campaigns

Excel at building relationships both internally and externally

Exceptional customer-facing communication skills

True passion for partner marketing, branding and lead generation. You enjoy creating marketing programs that drive measurable business results

Experience managing a budget, tracking against KPIs and reporting on ROI of marketing efforts

Knowledge of marketing automation and CRM tools

This job is open to anyone in the USA

Great if you have:

Bachelor’s degree in marketing, business or similar

Physical Security industry background

Experience working in both corporate and regional/field-based marketing teams

Experience with a channel sales model

Let’s talk perks!

Attractive compensation package with 401K match

Training Tuition Reimbursement Program

Work-life balance with a flexible working schedule

Ability to be based 100% remotely, while also part of a driven and enthusiastic regional marketing team

Still not sure if you check every box, but think it’s worth a shot? We love that enthusiasm!

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.