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Manager, Category Development
Manager, Category Development-March 2024
Baton Rouge
Mar 28, 2026
About Manager, Category Development

  Manager, Category Development

  Remote Work: Yes

  Travel: 20%

  Job Type: Full time

  About the Job

  At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

  In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

  Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

  We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

  We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

  Position Summary

  This role reports into the Director of Category Management – Mass Channel and will additionally have responsibility for working cross functionally with key stakeholders. This individual will champion a culture of teamwork across the broader Sales, Sales Strategy, Category Management, Shopper Marketing, and Insights teams, helping accelerate the development of a high performing team.

  Main Responsibilities

  The Manager Category Development - Target is a customer facing role responsible for driving thought leadership with actionable and compelling shopper and category insights.

  Customer-Facing Category Management and Strategy - bring the Target buyer category analytics and insights to identify category growth opportunities for the retailer.

  Sales Team collaboration - partner with the Sanofi Target Sales team to provide category insight, identify growth opportunities and/or competitive threats, understand share shifts and shopper trends.

  Ability to define and present actionable omni strategies that deliver category sales and share growth at Target.

  Delivering best in class insights that unlock customer opportunities through compelling story telling by leveraging a broad range of data sources such as Numerator and Circana

  Identify opportunities to engage in custom shopper research to help understand in-market performance drivers, shopper decision making and the development of aisle and category solutions.

  Translate category growth strategies into tactical recommendations through AMPS that influence the retailer to take action.

  Develop strong working relationships with retail buyers independently of, and in partnership with NAMs in support of key customer initiatives.

  Perform competitive assessments and analysis for categories - share shifts, what’s working/not working across competitive retailers.

  Anticipate and respond to customer and sales team needs initiating appropriate selling enhancement and/or defense plans to capitalize on market opportunities.

  Leverage existing category management inventories, identify insight and data gaps, and help develop the next evolutions of category leadership opportunities.

  About You

  B.A. / B.S. degree required.

  5 + years of proven delivery in CPG with top and bottom-line results required. Excellent business acumen; proficient category and segment knowledge

  Proven success in driving insights partnership with customers

  Demonstrated analytical and critical thinking; ability to link strategies, objectives to develop compelling stories with actionable outcomes.

  Strong thought leadership, oral and written communication with the ability to influence both internal teams and the customer.

  Expertise with syndicated and retailer/loyalty data sources required. Experience with Circana and Numerator strongly preferred.

  Experience in working on multi-disciplinary teams and/or a matrixed environment while managing large volume of projects.

  Self-motivated and inspire others when facing highly ambiguous, complex situations.

  Pursue Progress, Discover Extraordinary

  Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

  At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

  Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

  The salary range for this position is $106,000 - $155,000 . In addition to sales incentive (role may my eligible for long term incentive depending on level and performance); all compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the link, www.benefits.sanofiusallwell.com

  #GD-SA

  #LI-SA

  At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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