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Internship-Market Planning-Remote US
Internship-Market Planning-Remote US-March 2024
Fort Lauderdale
Mar 28, 2026
About Internship-Market Planning-Remote US

  Job Description

  One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

  The Princess Summer Internship Program is a 10-week paid (remote) summer internship opportunity designed to provide exposure and insight to professional careers in the amazing leisure travel, cruise industry. The selected interns will work on departmental projects as well as participate in professional development and enrichment activities.

  2024 Program Dates (two options)

  Program runs 10 weeks from June 10th - August 16th or June 17th - August 23rd.Eligibility

  Eligible candidates are enrolled in a four-year accredited undergraduate program (where they are at least a rising junior) and have a GPA of 3.0 or higher.

  MUST NOT be a graduating senior in the summer 2024.

  Compensation

  Undergraduate Student - $25.00/hrIntern Opportunity – Market Planning

  Market Planning is the strategic heartbeat of the company. Our team is responsible for ensuring Princess is the market leader in the premium cruise category. Market Planning oversees program pricing, general policies, and strategic development, prioritizing and implementing all the innovative ideas that enable us to achieve the highest performance while ensuring the best vacation experience for our guests.

  This internship will provide a unique opportunity to see how vision and strategy meet, how decisions are made and prioritized, and the planning process that is needed to take vision to reality. The projects you will be working on will introduce you to competitive research, SWOT analysis, you’ll assist with developing incremental revenue initiatives, performance measurement and reporting.

  Conduct in-depth research on competitors' pricing models and strategies.

  Postmortem analysis on PCL program launch pricing

  Analyze market trends and provide insights to support pricing decisions.

  Develop comprehensive reports and presentations to communicate findings.

  Assist in the implementation and optimization of one Ancillary Revenue project, such as PVP (Princess Vacation Protection), Air, Pre/Post Hotel, or Transfers.

  Collaborate with cross-functional teams to ensure project success.

  Contribute to the development of strategies to enhance ancillary revenue streams.

  Analyze ship richness by trade and provide recommendations for improvement.

  Develop cabin mapping templates for ship class change scenarios

  Review and provide recommendations to improve the pricing process for Pre/Post Hotel options.

  Assist with Master Data tables to ensure accuracy and completeness.

  Performance tracking of annual programs.

  Requirements

  Proficiency using MS office Suite including Outlook & MS Teams

  Ability to work independently, remotely and self-manage

  Well organized and able to communicate effectively with colleagues and managers.

  The types of duties the students will perform will vary and may require some technical tasks, projects and/or work that may require specific proficiencies, technical abilities and/or computer skills.

  Majors Preferred

  Business, Marketing, Analytics, or related fieldSkills Preferred

  Strong analytical and research skills.

  Proficient in Microsoft Excel, PowerPoint, and other relevant tools. Power BI or Tableau a plus.

  Excellent communication and collaboration skills.

  Ability to work independently and as part of a team.

  What You Can Expect

  Gain valuable experience. Gain confidence.

  Explore a new career path.

  Opens the opportunity to a future full-time job at Princess after graduation.

  Develop and refine skills.

  Network with professionals in the field.

  Develop an understanding of the type of working environment, field and industry that align with your career goals.

  Obtain job-related skills and experiences that will enhance your qualifications for future opportunities.

  Deadlines

  Our 2024 application period will close on February 29, 2024 .Our Culture… Stronger Together

  Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/aboutus/culture-framework/

  Princess is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

  Americans with Disabilities Act (ADA)

  Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected]

  #PCL

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