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Global Marketing & Communications Market Insights, Performance & Analytics Director
Global Marketing & Communications Market Insights, Performance & Analytics Director-July 2024
Boston
Jul 26, 2025
About Global Marketing & Communications Market Insights, Performance & Analytics Director

  WHAT YOU'LL DO

  Serve as the product owner for senior stakeholder reports, leading the entire process from design to delivery. This includes not only producing insightful reports but also leading a team to accomplish this task effectively.

  Use advanced analytics frameworks and tools to design and produce predictive and prescriptive analyses that provide a deeper understanding of M&C value creation and competitive landscape.

  Generate actionable insights, surface weak signals, and identify leading indicators to enable senior leadership to steer the organization and M&C teams to improve their performance.

  Integrate and harmonize data from various channels and sources, leveraging advanced analytics tools to produce a well-curated suite of assets.

  Play a key role in in supporting top leadership decision-making and articulating our organization's strategy through well-crafted, clear narrative reports.

  Lead or PMO critical cross-functional projects on analytics and data improvements

  YOU'RE GOOD AT

  Generating strategic insights: You have a proven track record of generating actionable insights that had a significant impact on strategic objectives.

  Audience-centric communication: You can create intuitive, concise, and compelling data narratives that are tailored to the specific needs and interests of our senior stakeholders.

  Analytical thinking: You possess the ability to design and conduct advanced analyses to answer complex strategic and operational questions.

  Passion for data: You exhibit a deep appreciation for data and its nuances, demonstrating a commitment to uncovering valuable insights.

  Technical Proficiency: You are proficient in using data visualization software and have a solid grasp of Advanced Analytics concepts, applying them to solve complex business challenges.

  Project Management: You are adept at managing projects efficiently, even in ambiguous and complex environments.

  Collaborative: Your ability to build trust-based relationships across the organization is exemplary, facilitating effective cross-functional collaboration.

  Leadership: You are a confident and capable leader, whether within your team or when leading cross-functional teams to address complex challenges.

  Primary research (Optional): Experience with primary research and vendor management is a valuable asset.

  YOU BRING (EXPERIENCE & QUALIFICATIONS)

  A track record of Success: With 10+ years of experience in Research, Performance Analysis, or Business Insights, you have a proven history of driving significant impact.

  Expertise in Market Intelligence: You are well-versed in Market Intelligence sources, including mastery of AI-based tools.

  Advanced Analytics Proficiency: You have superior skills in using Tableau and Alteryx to perform complex data analysis.

  * Marketing & Communications Experience: A background in Marketing and Communications is a strong advantage, enabling you to effectively communicate insights and drive strategies.

  YOU'LL WORK WITH

  This Director role presents a unique opportunity to lead and influence decision-making at the highest level of our organization. You will be part of the Market Insights, Performance and Analytics team collaborating across the BCG Marketing & Communication Function and BCG Global Services

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