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General Manager
General Manager-February 2024
Fredericksburg
Feb 10, 2026
About General Manager

  Job Description

  The General Manager (GM) is responsible for management of the entire store operation. The GM will lead the management team to ensure execution of organizational objectives, initiatives, and achievement of store and profit goals. Maximize store profitability through managing all controllable expenses, optimizing all revenue streams, and leading and developing a high performing team. Manages the fuel offer where applicable. The GM is responsible for customer and associate satisfaction, brand standards, and profitability. The GM will select, develop and effectively lead a highly engaged team

  Principal Duties:

  Accountable to meet or exceed key performance metric targets/projections; deliver budgeted merchandise gross profit by executing the merchandise plan. Maintain awareness of store-level and organizational financial performance trends to help achieve store profitability. Manage financial plans for the store by reviewing and interpreting financial reports and take appropriate action as required to achieve goals. Ensure execution of all plans.

  Analyze income statement and utilize reports to ensure store’s profitability. Manage inventory to maximize sales, control costs and reduce waste; proactively recognize trends across the store. Manage cash management procedures.

  Analyze results and trends from audits (internal and external) and take the appropriate action to resolve/address issues.

  Ensure conditions across the store meet or exceed standards for safety, service, and overall operational efficiency by analyzing opportunities and ensuring execution of established policies, procedures, practices and programs. Adhere to work designs and implement improvement actions across the store. Manage all safety programs and ensure proper execution and compliance. Report and document all customer and associate incidences in the appropriate time frame. Ensure compliance to all federal and local laws and to all company policies and procedures.

  Responsible for leading change initiatives, championing programs and educating associates on the reason and need for change. Ensure programs are executed according to design, integrated and sustained.

  Ensure a positive shopping experience for all customers. Respond to customer complaints or inquiries. Solicit customer feedback, input, and information from various sources. Review information and create a plan to consistently meet the expectations of all customers.

  Responsible for staffing the store appropriately to cover the customer and business demands of a 24/7 business. Proactively identify hiring needs across the store. Share responsibilities for interviewing candidates by following a standard procedure. Consult with store management team in order to make final hiring decisions.

  Allocate resources, prioritize and delegate work, and effectively manage time through efficient scheduling and usage of labor hours

  Allocate appropriate and adequate resources necessary for effective training execution as designed. Validate that all associates are trained to perform their jobs safely, effectively and to provide great customer service. Conduct all aspects of management training. Oversee and monitor the effective training of all associates to ensure proficiency of skills.

  Create and sustain an inclusive store atmosphere by taking intentional steps to understand the diversity of the store team and encourage mutual understanding and respect while promoting a productive, engaged team environment. Value store associates through celebration and recognition.

  Support the development of associates and store management team through appropriate talent management processes (e.g., performance management, development plans, career conversations, development opportunities). Provide overall direction and support for team and monitor and assess individual work in accordance with high standards of excellence. Provide feedback, coaching, support opportunities for development, complete performance appraisals, take corrective action when appropriate, and participate in hiring decisions.

  Build relationships with community partners to connect the store with its community. Use working knowledge of organization’s support structure to develop support network and make business connections. Proactively leverage tools, resources and information throughout the organization.

  Essential Functions:

  Ability to work well individually as well as in a team environment

  Excellent oral and written communication skills

  Excellent customer service skills

  Ability to work with little or no supervision

  Detail oriented and excellent organizational skills

  Excellent analytical, critical thinking and problem solving skills

  Ability to handle multiple projects simultaneously and independently

  Excellent interpersonal skills

  Proven self-starter with demonstrated ability to make decisions

  Excellent leadership skills

  Understanding of store finances and awareness of impact to business

  Availability to work all shifts, weekends, and holidays, based on business needs

  Ability to learn and utilize the store’s technology

  Basic Qualifications:

  Bachelor’s degree in Business or related field preferred

  Experience leading, selecting, training, performance management of staff, sales building, labor allocation & scheduling, managing expenses

  Experience effectively implementing change and demonstrated results in execution

  Experienced in all areas of store operations, including foodservice

  Flexible availability which may include all shifts, weekends, and holidays, based on business needs

  Leadership experience in a fast-paced retail, food service, or fuel environment preferred

  Serve Safe Certification

  Proven and consistently demonstrated skills in the following:

  Exceptional Customer Service

  Relationship Building

  Effective Communication

  Ability to relocate as needed preferred

  Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at [email protected] or 1-800-444-9292.

  Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

  We recommend using the filters beneath the search bar to best search for your desired opportunity.

  Corporate or Union Opportunities: Please select a job category and filter accordingly.

  Store Operations Opportunities: Please use the distance and location filter to view opportunities near you.

  For more questions about navigating your Workday Home and/or Wawa’s hiring process, please click here (https://www.wawa.com/careers/applicant-help) .

  Wawa is an associate-owned, privately held organization with more than 950 stores and 40,000+ associates who have a shared purpose of “Fulfilling Lives, Every Day,” for our customers, communities and each other.

  Wawa has evolved into a one-stop convenience retailer offering fresh food, beverages and fuel in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington D.C. In our journey to achieve “boundless convenience,” Wawa offers its own brand of elevated customer service that’s achieved through continued food service innovation, new store growth and digital experiences. Whether you join us as a part-time associate, store leader or corporate associate, you’ll be a part of a team that has a shared mission to put our core values first in everything we do.

  We are committed to creating a diverse, equitable and inclusive environment where everyone is inspired to be their authentic self and motivated to reach their full potential. We provide a workplace that ensures people of diverse backgrounds and experiences are represented, respected and feel valued for what they bring to the team.

  For Technical Issues please email: [email protected] .

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