Job Title: Franchise Marketing Success Manager

　　Job Overview: We are seeking a highly motivated and results-oriented individual to join our growing team as a Franchise Marketing Success Manager. This role is pivotal in driving the success of our franchise network through ownership of the marketing support and coaching function. The ideal candidate will have a strong background in marketing, a keen understanding of franchise operations, and a proven track record of customer success while driving marketing initiatives to achieve business objectives.

　　Responsibilities:

　　Develop and Execute Franchise Marketing Support Function / Coaching Program

　　Establish a marketing coaching/education cadence to support franchisees on all aspects of marketing across the new owner stage, seasoned owner stage, and owners who require additional support.

　　Educate franchisees on comprehensive marketing plans that drive brand awareness, customer acquisition, and revenue growth.

　　Build relationships with franchisees and gain buy-in to programs and solutions the corporate marketing team offers.

　　Day To Day Marketing Support

　　Manage daily marketing ticket support and respond to tickets within the same business day.

　　Work with the marketing team and SMEs to formulate responses to all franchisee ticket requests about the marketing function.

　　Digital Marketing:

　　Partner with the Brand Director and Digital Agency to assess digital marketing campaign performance, consult with individual owners about digital strategy, troubleshoot campaign or website issues, make recommendations for budget allocation, etc.

　　Analyze digital marketing performance and educate franchisees about KPIs, ROI, digital marketing terminology, lead tracking, and helping to establish performance expectations.

　　Training and Resources:

　　Conduct monthly training sessions for franchisees on marketing best practices, tools, programs, and strategies.

　　Provide ongoing support and guidance to ensure the successful execution of marketing initiatives at the local level.

　　Partner with Marketing Specialists and vendor partners to build a library of training videos, articles, and resources.

　　Programs, Market Research and Analysis:

　　Stay informed about industry trends, market conditions, and competitor activities.

　　Work closely with the corporate marketing team to stay up to date on the latest marketing program rollouts, recommendations, and pivots in strategy.

　　Consult with franchisees frequently to identify opportunities for growth and improvement for local markets.

　　Performance Measurement:

　　Establish KPIs to measure the success of marketing initiatives (both digital and offline)

　　Analyze data and provide regular reports on marketing performance to stakeholders.

　　Feedback loop to the Marketing Director about marketing program perception across the network.

　　Qualifications:

　　Bachelor’s degree in marketing, Business, or a related field.

　　Proven marketing experience, focusing on franchise or multi-location businesses.

　　Strong understanding of digital marketing, social media, and online advertising.

　　Excellent communication and interpersonal skills. Experience in a customer success role is preferred.

　　Ability to work collaboratively with cross-functional teams.

　　Analytical mindset with the ability to interpret data and make informed decisions.

　　Experience in developing and delivering training programs is advantageous.

　　PrincePerelson & Associates is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States.