Job Title: Eloqua Marketing Automation Specialist

　　Country: United Kingdom

　　City: Staines/Thames Valley/London Employment

　　Status: Full Time

　　Division: ESI Marketing

　　(1) Basic Function

　　ADP is seeking a talented and experienced Marketing Automation Specialist to join our ESI Marketing Automation team. In this role, you will play a vital role in developing and executing automated marketing campaigns to drive demand for our products and services. The ideal candidate is a strategic thinker, with a strong background in marketing automation platforms (Eloqua), data analysis, and campaign or process optimisation.

　　This position reports directly to the ESI Director of Marketing Automation and will work partner closely with field and digital marketing teams across APAC, EMEA and LATAM, as well as Marketing Operations and Technology counterparts in NAMER. This is a team environment position, but individual contribution and accountability is a requirement.

　　(2) Essential Responsibilities

　　Lead the execution of automated marketing campaigns, including segmentation, rigorous testing, seamless deployment, and continuous refinement of processes.

　　Partner with business partners to create perpetual automated campaigns and nurture programs that drive convertible leads and opportunities.

　　Coordinate and review all requests and translate them to the technical essentials needed for an optimised and successful marketing campaign.

　　Act as a subject matter expert, providing guidance, coaching, and delegation to your key stakeholders, with a specific focus on campaign best practices.

　　Work with creative teams to build and evolve email and landing page design that ensures best practices are leveraged to maximise performance.

　　Leverage targeting and segmentation best practices to support stakeholders in creating audience lists appropriate for campaigns and nurture programs.

　　Build relevant and accurate reports and/or dashboards to provide the business with continuous monitoring of campaign effectiveness and ROI (and adjustment suggestions).

　　Implement best practices for email deliverability and ensure compliance with all relevant regulations (e.g. GDPR)

　　Define standards for integrating sales campaign information between marketing automation, sales automation, and web systems such that meaningful ROI metrics can be determined.

　　Developing learning paths and train marketing partners on marketing automation best practices.

　　Maintain documentation of workflows, processes, and platform configurations.

　　(3) Experience

　　A minimum of 6+ years' experience working within a Marketing or Sales environment, with direct responsibility for marketing automation and email marketing.

　　4+ years demonstrable knowledge of using Eloqua marketing automation tools.

　　Proficiency in Salesforce (CRM) and the creation of Sales reports and dashboards.

　　Knowledge of responsive HTML (including the challenges of the use of HTML in email) and CSS.

　　Experience working with creative teams to ensure high-performing email templates and landing pages.

　　International experience working with different cultures and languages in global organisation.

　　Use of analytic and business intelligence tools (Power BI, Tableau) very helpful.

　　Experience working within a Direct Sales organisation in B2B marketing with a proven proficiency in developing and executing integrated marketing automation programs a plus.

　　(4) General Skills and Qualifications

　　Excellent technical, oral, and written communication skills required.

　　Ability to communicate effectively with both business and technical staff and convey complex ideas in a compelling way.

　　Ability to build strong individual and team relationships and manage multiple programs concurrently.

　　Good attention to detail skills.

　　Ability to problem solve, multi-task and meet deadlines.

　　Work independently and interact with various levels of management.

　　Ability to function in a flexible, constantly changing environment essential. .

　　Ability to work at a detailed level while maintaining the big picture of the overall system design.

　　Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

　　Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.