Murad Skincare has a 30-year legacy of developing clinically proven products backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We’re proud to be part of the Unilever prestige family that works every day towards enhancing sustainability and inclusivity. We stand against discrimination and hate, and actively advocate for inclusion: so much so that one of our core values is respect, connection, and appreciation. Our team members are as diverse as they are talented—each bringing a unique perspective to an environment that encourages coloring outside of the lines, speaking up and collaboration—and we’re ready for you to join our team!
Reporting to the Field Sales Director (FSD), the Regional Sales and Education Manager (RSEM) is primarily responsible for building the retail sales performance of a designated region while maintaining corporate profitability and elevated retail partner relationships. Coach and develop Sales and Education Executives to achieve their individual goals and cultivate their professional skills. This position must have employees based out of the NY Metro, DC Metro, or the Chicago Metro area.
RESPONSIBILITIES:
RETAIL SALES:
Achieve quarterly as assigned by the Field Sales Director by executing Murad Brand Plan and Marketing Strategy at the regional level for all retailers
New Product Launch/Focus Product Performance: each RSEM is responsible for achieving sell-through goals
Event Performance: RSEM is responsible for their field team to execute successful events in their assigned territory, with a strong return on investment, by accepting responsibility for goals and adjusting strategy according to performance and achievement
Identify and establish key relationships with Executive Centers of Influence within each retailer that directly impact brand business
Quarterly comprehensive business review with Executive leadership in each territory
Retailer Ranking: RSEM is responsible for striving to improve store rank throughout the territory in all stores
Identify opportunity markets and offer creative solutions to turn the business when faced with soft retail
MANAGEMENT:
Coach and develop SEEs to achieve their individual goals and assist them in creating their business strategy for their territory
Strategic management and oversight of SEE calendar and freelance scheduling with a focus on LY liabilities, retailer promotions, and event execution
Discuss overall regional and individual sales goal achievement with each SEE weekly on regional calls and individual 1x1s
Empower the SEE to increase their business through successful events, education, and building their relationships at the store level and regional retail management
If necessary, coach on additional strategies to achieve sales goals
Cultivate high-level relationships with retail partners to discuss brand performance and initiatives to exceed sales objectives at each point of sale
Advocate for primary space and location and additional brand exposure within retailers
Participate in event planning calls/meetings with retailer management to ensure the execution of impactful store events that meet brand standards
Ensure correct space and location as it relates to the Marketing calendar and adhere to merchandising standards and current POG
Gather competitive insight from the field team while personally monitoring and evaluating the activities and products of the competition, communicate findings to FSD
Monthly business analysis on territory performance and opportunities to FSD
Ensure all reports are completed on time including but not limited to Event Results, Freelance Tracker, T&E Reports
Communicate OOS and stock concerns to FSD
Consistent review of “Go Spot Check” submission, ensure congruence with SEE scheduling on Outlook
BUDGET:
Accountable for Freelance and T&E budget compliance as assigned by FSD
Review freelance performance and productivity to ensure ROI and goal achievement (5x minimum sales/investment)
Analyzes and controls expenditures of the region to conform to budgetary requirements
Regularly review freelance funds and recommend movement of the budget based on the needs of the business
TRAINING/DEVELOPMENT:
Identify long-term SEEs goals and objectives ie. for career path and proactively seek out opportunities to develop a skill set
Ensure that Murad offers the highest possible level of customer service
Share feedback in the moment and immediately following the market visit via the Field Visit checklist to elevate overall SEE performance providing timely and constructive commentary
Review and communicate Sephora Brand Survey by SEE to elevate in-store presence and secure Murad as a “Best in Class” skincare brand
Partner with SEEs to recruit, train, and develop top tier freelance to build long-term bench candidates
OTHER REQUIREMENTS:
Minimum 6-year multi-unit retail management experience
College degree preferred
Expertise in leading field sales team
Strong analytical, financial, and negotiating skills
Superior interpersonal, verbal, written, and presentation skills
Strong organizational skills with the ability to effectively identify priorities
Thorough understanding of retailer culture, infrastructure, and positioning within the marketplace (Sephora, Ulta)
Possess a personal vehicle to be utilized for business purposes
Must have a valid driver’s license, a good driving record, and cannot have any travel restrictions
Overnight travel required including some weekends: 60% plus, depending on business needs
PHYSICAL DEMANDS OF THE JOB:
The schedule includes a minimum of 2 Saturdays per month. Must be flexible to adapt to reflect the needs of the business including weekends, evenings, and holidays
100% of the time performing an activity – presentation, assisted selling
50% of the time performing an activity - Lift/Lower/Carry 25-40lbs: Carry signs, boxes, etc.
WHAT WE OFFER:
Unlimited Paid Time Off
Medical, Dental, Vision Insurance
FSA/HSA
Life/Accident Insurance
Employee Assistance Program (EAP)
Professional Development Resources
401(k) Employer Match Program
The expected base salary for this position is $100,000 to $110,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Murad is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. Murad is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
EOE race/color/sex/sexual orientation/gender identity/disability/vet