What You Need To Know

　　Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

　　As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

　　At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

　　Overview

　　Support SGWS’s key supplier relationships through strategic marketing guidance, development of digital marketing campaigns, media performance and dynamic decision-making that drives growth and consideration of products within the SGWS digital platforms. Focus on creating valuable digital experiences for SGWS customers while driving brand performance. In this opportunity, you will play a pivotal role in managing campaigns across our suppliers, optimizing customer journeys, and maximizing supplier brand visibility.

　　Primary Responsibilities

　　Define and establish SGWS's approach to digital media across owned and paid platforms, tailoring strategies to specific markets and customer segments

　　Evolve the agency model and Internal Partnerships program to support our campaign strategy, setting clear objectives and overseeing their contributions to our business

　　Serve as an inspirational and clear communicator across functions and leadership levels that can both simplify complex topics and emphasize the importance of retail media on the consumer journey within SGWS digital platforms

　　Embed performance marketing and digital media expertise into our business operations, ensuring swift and repeatable actions

　　Collaborate with trade marketing and supplier teams to seamlessly integrate campaigns into brand/supplier market planning strategies

　　Foster a culture of ongoing testing and learning to optimize consumer journeys with relevant content that will improve conversion rates across all devices and consumer paths

　　Apply data-driven insights and algorithmic thinking through collaboration with our analytics team to formulate performance marketing strategies with robust reporting and campaign evaluation

　　Explore emerging formats and channels for conversion opportunities and encourage the organization to be early innovators and adopters in these areas

　　Minimum Qualifications

　　Bachelor’s degree and significant experience (10+ years preferred) in digital marketing and e-commerce

　　Proven track record of leading successful performance marketing strategies at scale

　　Deep understanding of the intricate dynamics of e-commerce and the specific data and intelligence requirements for successful brand building and commercial outcomes

　　Understanding of customer/consumer behaviors within the retail environments, with a history of driving engaging campaigns, ideally acting as the Performance Marketing leader in the online retail space

　　Extensive experience in planning and activating biddable and e-commerce (retail) media across multiple channels

　　Proficiency in utilizing multiple performance data sources to inform strategic decision-making

　　Ability to travel as needed (up to 25% expected)

　　Physical Demands

　　Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine

　　Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping

　　May require occasional lifting/lowering, pushing, carrying, or pulling up to 56lbs

　　EEO Statement

　　Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

　　Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.