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Director, Marketing Operations and Project Management
Director, Marketing Operations and Project Management-February 2024
Atlanta
Feb 11, 2026
ABOUT CAPITAL ONE
We’re working on some bold, transformative things—like changing banking for good. What’s in it for you? A career surrounded by brilliant minds. People from different backgrounds, experiences, and educ
10,000+ employees
Consumer Goods & Services, Financial Services
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About Director, Marketing Operations and Project Management

  Center 1 (19052), United States of America, McLean, Virginia

  Director, Marketing Operations and Project Management

  Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an experienced Marketing Operations Leader. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of marketing automation (Salesforce Marketing Cloud) capabilities supported by well managed delivery processes. This exciting new Marketing Operations Leadership role will be at the helm of leading the operations transformation and modernization of owned-digital channel marketing for Card, bringing together an agile operating model, scaling, and change management to take advantage of modern Martech and Data capabilities.

  Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas - and are routinely recognized as one of the best companies to work for.

  Responsibilities

  Understand and define the intersection of marketing technology with marketing operations so that new martech and data capabilities can be implemented and transform how we work.Evangelize the spirit of transformation across the team so that it's a part of every marketer's job, and permeates everything that we do.Develop resourcing and capacity models to help us prioritize investments and resources to drive the marketing transformation program forward, own the dashboards and reporting for those models, embedding feedback loops to continue optimizing the process.Lead cross-functional Marketing Operations Transformation team to migrate marketing emails to Salesforce Marketing Cloud, establishing the foundation for journey orchestration across channelsImprove campaign effectiveness by enabling personalization and experimentation at scale through the adoption and integration of new MarTech and data capabilities in the marketing operations process.Drive efficiency of campaign builds through automation and optimization of the end-to-end process.Articulate the future state of how we want marketing to function at Capital One, including how we work (operations), how to best take advantage of technology capabilities (platform and data), and how our marketing capabilities evolve in-line with marketing strategy.Translate that vision into an actionable ops and change management strategy and roadmap that takes us from our current to future state to a clearly articulated target, bringing along senior leaders in Card segments as well as Enterprise partners.Build sponsorship and advocacy for that future state with senior Segment and Marketing leaders across the Card business; rallying them around a unified vision.Champion the development and delivery of a holistic change management strategy and plan.

  Characteristics

  Seasoned Marketing Delivery/Operations leader driving transformation through adoption of MarTech and data capabilitiesDemonstrates thought leadership, can set a robust agenda and drive sustainable solutions that live beyond what your team alone can accomplishBuilds bridges across the organization, navigate challenging partner dynamics well, enroll others in your agenda and are beginning to marshall resources to implement your visionOperates with an ownership mindset, proactively identify problems and engage the right people to understand and solve themEffective storyteller with SVP+ audiences, contextualizing the problem statements, the vision, the work, and influencing/shaping the thinking of others at the SVP+ levelWell-grounded perspective based on a diverse set of data sources, including best practices and insights from outside of the walls of Capital OneManages highly complex scope autonomously and drive results through others, including dotted line cross-functional teamsEffectively recruits, manages, develops, inspires, and retains a large, multi-job family team spanning product, marketing, process, and operations rolesEffectively leads and coaches others, even without direct accountabilityCreates blueprints and frameworks from your work/problem solving that other teams can easily understand and use, driving horizontal impactStrikes the right balance between urgent and important, can add structure in places of ambiguity and know when to escalate issuesHandles differing opinions with grace and maturityHighly customer- and associate-focused (always thinking "how would a customer experience this?")

  Basic Qualifications

  Bachelor's Degree or Military experienceAt least 5 years Marketing Operations experience in a leadership capacityAt least 2 years of experience working in marketing automation platformsAt least 2 years of experience planning, executing and analyzing marketing operations programs

  Preferred Qualifications

  Salesforce Marketing Cloud CertificationMasters degree in marketing or business5+ years of experience in marketing operations for financial services or highly regulated industry5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguityBPM, Lean, PMP Certifications2+ years leveraging Workfront or other project management systemsAdobe Workfront Project Manager Professional Certification2+ years experience with Salesforce Marketing Cloud or other Marketing Automation Platforms software2+ years of Risk Management experience

  At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

  Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

  This role is expected to accept applications for a minimum of 5 business days.

  No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

  If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

  For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

  Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

  Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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