Marketing Automation

　　The Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Excellence for Marketing Automation delivers on our objectives, bringing to life client journeys across channels, build experiences that drive engagement and lead conversion with B2B and B2C, Brand, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.

　　Marketing Automation is inclusive of Campaign Delivery Optimization, Campaign Data Automation, and Channel Strategy and Optimization. Campaign Data Automation to lead and develop our marketing automation delivery and will have a deep understanding of data management and marketing automation tools and technologies. Strategy and Optimization to lead and develop our marketing automation strategy. Campaign Delivery is responsible for leading and developing our marketing automation delivery and partners with our various audience leads from Client Marketing. Across of the pillars, each will have a deep understanding of marketing automation tools and technologies and how to leverage them to achieve TIAA business objectives.

　　Key Responsibilities and Duties

　　Works closely with business and technology colleagues.

　　Works with colleagues to implement recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.

　　Implements recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.

　　Cultivates relationships with related outside entities to maintain good public relations with business partners.

　　Manage customer relationships and cloud marketing programs such as content development and basic event logistics;

　　Stay up-to-date with the latest trends and best practices in marketing automation, lead generation, and lead nurturing.

　　Educational Requirements

　　University (Degree) PreferredWork Experience

　　5+ Years Required; 7+ Years PreferredPhysical Requirements

　　Physical Requirements: Sedentary WorkCareer Level

　　8IC

　　Required Qualifications:

　　5+ years of experience in marketing automation, demand generation, and system operationsPreferred Qualifications:

　　7+ years of experience in marketing automation, demand generation, and system operations

　　Bachelor's degree in Computational Engineering, Science, or a related field; Master's degree is preferred

　　Hands on experience with SFMC marketing automation platform and tools

　　Deep understanding of marketing automation workflows, create email marketing campaigns, and deepen customer engagement

　　Strong leadership and team management skills, with a track record of leading and developing high-performing teams

　　Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams

　　Excellent written and verbal communication skills

　　Additional Responsibilities and Duties:

　　Lead a team of Content Engineering specialists providing technical and design leadership, mentoring and guidance

　　Architect content engineering and personalization solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention

　　Develop / Lead Content Personalization and targeting leveraging SSJS scripts and/or AMPScripts

　　Develop / Lead creation of responsive HTML and CSS for omni channel content distribution

　　Develop / Lead development of React JS and/or Next JS components for enabling interactive user experience on TIAA channels

　　Develop / Lead creation of RESTful API’s for enabling integration with TIAA backend systems

　　Set up Swagger for API interaction and distribution

　　Develop / Lead development of SFMC Content Builder Extension leveraging Content Block SDK

　　Develop / Lead SFMC content integration with AEM sites and AEM DAM

　　Enable content discovery through structured content tagging and taxonomy

　　Lead team to develop reusable marketing content leveraging SFMC content builder aligning with content automation strategies

　　Convert business requirements to technology strategy and design specifications

　　Lead team to design and build reusable content types working closely with TIAA CMO teams

　　Lead development of marketing content automation journeys aligning with TIAA business objectives

　　Lead team to design and build content taxonomy and content tagging capabilities in SFMC Content Builder

　　Lead development of customer journeys in SFMC journey builder delivering the right content to the right audience

　　Lead team to design and build Web Templates in Marketing Cloud Personalization

　　Lead design and development of Content Personalization Einstein rules across SFMC

　　Develop omni channel content distribution automation capability leveraging SFMC platforms and tools

　　Related Skills

　　Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test & Learn Mentality

　　Anticipated Posting End Date:

　　2024-02-26

　　Base Pay Range: $131,600/yr. - $165,000/yr.

　　Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

　　Company Overview

　　TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

　　Benefits and Total Rewards

　　The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .

　　Equal Opportunity

　　We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

　　Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .

　　Accessibility Support

　　TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

　　If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

　　Phone: (800) 842-2755

　　Email: [email protected]

　　Privacy Notices

　　For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

　　For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

　　For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

　　For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

　　For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

　　For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

　　For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

　　TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.

　　Privacy Notices

　　For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

　　For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

　　For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

　　For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

　　For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

　　For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

　　For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

　　Nondiscrimination & Equal Opportunity Employment

　　TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

　　EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)

　　Pay Transparency

　　Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)