Director, Global Employer Brand

　　Job ID

　　150643

　　Posted

　　18-Jan-2024

　　Service line

　　Corporate Segment

　　Role type

　　Full-time

　　Areas of Interest

　　Marketing

　　Location(s)

　　Boston - Massachusetts - United States of America, New York - New York - United States of America

　　Who we are looking for:

　　You are an experienced professional with a unique blend of skills in employer brand, content strategy and internal communications with a pioneering spirit. You are a strategic thinker and influencer who can operate in a large, complex organization and are passionate about bringing our brand to life for talent in the employee moments that matter and developing content and talent focused brand campaigns. You are known for being an exceptional partner to your stakeholders and always strive to deliver results that exceed their expectations.

　　About the role:

　　As a member of the Global Marketing team you will report to the Global Head of Talent Marketing and partner with People, Corporate Communications and Marketing colleagues to ensure talent - both within the company today and future hires - engages with CBRE in meaningful, distinctive and innovative ways.

　　This job is part of the General Marketing job function. They are responsible for the design, development, and execution of marketing programs that support the organization's talent attraction, products and services.

　　What You’ll Do:

　　Talent Brand

　　Represent the voice of the employee influence the experiences and implement positioning for our talent brand to drive talent attraction and retention.

　　Ensure a global-to-local content and activation approach that suits a diversity of markets. Create globally relevant, coordinated employer brand campaigns to drive CBRE awareness with candidates.

　　Lead effort to integrate business, brand, culture and people elements to build a compelling, unified and clear brand story for employees and candidates.

　　In partnership with Comms, develop and maintain a robust content calendar sought at facilitating employee engagement.

　　Advocate for the employer brand across the organization and identify and engage employees to deliver compelling storytelling.

　　Proactively manage and measure CBRE’s position and reputation in the marketplace.

　　Ensure marketing materials follow company compliance, quality, and consistency standards. Supply marketing materials to digital library.

　　Review monthly and quarterly marketing reports and present findings to business partners.

　　Apply a robust knowledge of multiple subject areas, the business, and key drivers which impact departmental and cross-functional performance.

　　Lead by example and model behaviors that are consistent with CBRE RISE values. Persuade managers and other colleagues to take action while being guided by functional business plans. Work with external partners, vendors, and customers of divergent interests to reach a common goal.

　　Identify and solve multi-dimensional, sophisticated, operational, and organizational problems using the appropriate resources within or outside the department.

　　Significantly improve and changes existing methods, processes, and standards within job field.

　　Content

　　Interview employees on a variety of topics and translate that information into captivating stories.

　　Write and edit copy for talent marketing content including but not limited to newsletters, videos, infographics, blog posts, website content, landing pages, emails and social copy.

　　Tell CBRE’s employer brand story and create awareness through compelling messaging and leverage AI to assist in first draft of copy.

　　What you’ll need:

　　To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

　　Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

　　Bachelor’s degree in marketing, Business or Communications with 10+ years of related experience. Relevant employer brand, employee communication or content marketing experience.

　　Experience creating globally relevant employer brand or communications campaigns launched internally and externally.

　　In-depth experience working on employee journeys from attraction through departure and bringing the brand to life in the moments that matter.

　　Experience working in a range of platforms from digital to video, and writing a range of content types, such as long copy, performance headlines, and social posts.

　　Impeccable spelling and grammar, and ability to adapt to voice and tone.

　　Ability to receive and integrate feedback from various stakeholders seamlessly into creative outputs.

　　Ability to communicate clearly, work practically, and do hard things well with speed and urgency.

　　Operate effectively in a lean, fluid and evolving team, with a bias for action.

　　Experience collaborating and working cross functionally in a highly matrixed organization with demonstrated ability to lead through influence.

　　Proven success with the development of strategic solutions for a multi-industry environment.

　　Excellent communication, organizational and complex problem-solving skills.

　　Advanced logical, critical thinking and quantitative skills.

　　Content samples will be requested.

　　Why CBRE?

　　When you join CBRE you will have the support and resources of a global firm where an entrepreneurial mentality is encouraged. You'll realize your potential with exciting work, fast-paced assignments, an environment of constant learning and dedication to results! To enable your success, we provide the best tools, training and leaders in the industry.

　　Our culture is built on our RISE values and reflects the needs and perspectives of our clients and our people. Our work is guided by our North Star: Crafting the real estate solutions of tomorrow, so businesses and people thrive.

　　Coming to work for CBRE, you will receive a comprehensive benefits package, 401k, and extraordinary perks such as career growth and longevity!

　　New York City Residents: CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Director, Global Employer Brand position is $150,000 annually and the maximum salary for the position is $180,000 annually. The compensation that is offered to a successful candidate will depend on the candidate’s skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program.

　　CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law. We also provide reasonable accommodations, as needed, throughout the job application process. If you have a disability that inhibits your ability to apply for a position through our online application process, you may contact us via email at [email protected] or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).

　　NOTE: Some, but not all, of our positions may have an additional requirement to comply with COVID-19 health and safety protocols, including COVID-19 vaccination proof and/or rigorous testing. If you have questions about the requirement(s) for this position, please inform your Recruiter.

　　CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)