Company Description

　　Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

　　Job Description

　　We are looking for a proactive, self-driven Global Director to join the PMX Global team, based in New York. This role would suit an individual with a very strong digital background in activation, measurement and digital strategy. The candidate will need to be able to multi-task across numerous projects and communicate across multi-markets and Publicis agencies. The candidate would need to be able to think about best practices centrally that scale from a global perspective, but also consider local market nuances such as languages or customs to help generate solutions.

　　Team/Department Profile

　　PMX is the trading arm of Publicis Media, working with all Publicis Agencies (namely, Starcom, Zenith, Spark, Digitas, & Performics – as well as local agencies), in Publicis Media Markets, with some assistance provided to our P1 (emerging) markets as needed. The team works with internal PM teams, Media & Technology Partners, and Clients. The PMX Global team provide both strategic advice and trading/commercial direction. The main functions of the team are:

　　Media Quality: Protection of the investment made across media, platforms, and talent

　　Driving the highest quality for attention metrics for Viewability & Ad Fraud

　　Key stakeholder in Verification Partner relationships, driving product roadmaps & process

　　Ensuring verification standard are enforceable through the right accountability structure

　　Producing thought leadership documentation on relevant industry topics

　　Influencing the market to create the right products for our clients, and in certain situations create alphas & betas for Publicis clients where products are deficient for emerging channels

　　Brand Safety & Suitability: Delivery of Media within a specific targeting parameter

　　Creating frameworks for advertisers to succeed across platforms and partners to protect against brand safety and suitability

　　Aligning thought leadership to the value of freedom of speech vs. organic reach of UGC within social platforms

　　Ensuring advertisers are responding appropriately to incidents

　　Brand Integrity : Reflection of how well a brand adheres to consumer expectations.

　　Helping clients and agencies understand the key pillars: Purpose, Authenticity, Trust, and Ethics

　　Creating scalable solution and thought leadership for how brands can respond in a more meaningful way to their consumers

　　This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

　　Your Impact:

　　Client

　　Educational sessions on Publicis' approach to Digital Standards

　　Creation of client frameworks and global goals

　　Organizing client deliverables by market and assessing client readiness across Digital Standards

　　Internal

　　Hosting educational webinars

　　Creating thought leadership pieces or POVs that scale across Publicis content platform

　　Developing a compliance framework to ensure consistency in our global approach

　　Audit current practices based on industry standards

　　Cultivate relationships across client teams to better address industry challenges and best practices

　　Creating new business framework that help position Publicis as a leader in Digital Standards

　　Verification Partners & Media Partners

　　Working with Verification partners to manage pitches, create new ways of working and drive product roadmap (inputting PM needs for long term growth)

　　Working with media partners on PMX Digital Standards requirements

　　Compare platform policies and standards as to how they address safety standards and enforcement

　　Ensure under-represented partners have a voice to deliver higher standards based on advertiser needs

　　Industry Councils

　　Advocate on behalf of Publicis clients

　　Create a feedback loop for Publicis clients to be informed of any future industry changes

　　Qualifications

　　This role requires a very proactive person to stay ahead of a very fast paced part of the advertising industry. The candidates should be a great operator, an effective communicator, and capable of identifying and managing expectations, due to the volume of requests and scope of the role. They will need to have strong organization and time management skills. They will need to be able to take control of day-to-day operations whilst driving the long-term vision of this team and inspire clients and the agencies to focus on digital standards in addition to their other priorities.

　　Personal attributes

　　Shows initiative and is very pro-active

　　Excellent client skills, including communication, presentation, and motivational. Client presentations are typically to an audience of over 100 attendees

　　Can work assertively with all parties - internal PM teams, Media & Tech Partners and Clients

　　Self-driven, passionate for new ideas and solutions

　　Effective and calm under pressure

　　Curiosity about new markets and opportunities, with a passion for new technologies

　　Demonstrates competence in power point and excel, can work with pivot tables

　　Experience of creating analysis-driven deliverables; collating data & creating meaningful output

　　Able to multitask and change priorities rapidly – shows flexibility

　　Additional Information

　　Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

　　Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

　　If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

　　All your information will be kept confidential according to EEO guidelines.

　　Compensation Range: $115,500 - $181,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/9/2024.

　　#LI-Hybrid

　　REQ # 23-9868