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Director, Content and Communication Strategy (Hybrid)
Director, Content and Communication Strategy (Hybrid)-March 2024
Irving
Mar 30, 2026
About Director, Content and Communication Strategy (Hybrid)

  At Exeter Finance, we are committed to helping customers find the right financing for their next vehicle purchase. By building strong relationships with our customers and network of dealer partners we are able to give options that make sense, getting customers behind the wheel of their car.

  Every team member is integral to our success. Whether you’re at a servicing center helping customers with their loans, in the field building relationships with dealers, or supporting the company from its corporate offices, you'll enjoy a nurturing, invigorating and positive work environment.

  Our vision is to be a premier finance company and lender of choice known for its People, Performance and Service.

  Job Description

  Job Summary

  The Director of Content & Communication Strategy will drive content and communications initiatives that deliver an enhanced user experience and drive effective messaging that targets our internal employees, external audiences and Executive Management. This position will create and implement internal and external communication strategies to advance the company ’ s mission, reinforce brand value, support business goals and protect goodwill among stakeholders. The Director of Content & Communication Strategy will oversee various channels (digital and print) and be responsible for interpreting company brand guidelines and applying those brand standards to assist in compelling marketing materials.

  Job Duties

  Create concise, engaging content that adheres to brand guidelines for tone and voice, uses language best practices for the given channel/medium and is optimized for search engines.

  Research, write and publish stories for the company’s intranet site. Assist intranet group/business owners to maintain active communities.

  Identify trends and optimize content based on findings to help improve content with each round of messaging.

  Measure content effectiveness via web metrics to monitor progress against strategic enterprise priorities, as well as specific business campaigns.

  Manage the creative and design of print and digital marketing collateral to advance the Company brand.

  Plan and create engaging social media content for various social platforms. Manage and optimize a social content calendar based on evolving business needs.

  Ensure all social content accurately represents the Exeter brand, aligns with the company’s social strategy, and adheres to company policies and procedures.

  Collaborates with senior and executive leadership to create strong, impactful presentations.

  Contribute creative and strategic insight and ideas to new and existing SWG business opportunities and projects.

  Other duties as assigned.

  Education and Work Experience

  Bachelor’s Degree in OR equivalent experience in Communications, or Marketing

  8+ years implementing content and communications strategy

  3+ years’ management experience

  4+ years’ experience in financial services is preferred

  Must be proficient in Microsoft Office programs including Word, Excel, PowerPoint, Outlook and SharePoint

  Must have proven experience in using analytics, statistics and learnings to drive the optimization of campaigns and programs

  Experience with high-volume, consumer-facing websites with meaningful annual revenue

  Exceptional communication and relationship management skills and deep cross-functional collaboration is required

  Must be a self-starter with a proven ability to create and manage engaging social media content

  Compensation Information

  Salary Range: $109,400 - $150,350

  Individual compensation packages are based on various factors unique to each candidate including skill set, experience, qualifications, and other job-related reasons.

  Exeter Finance is an Equal Opportunity Employer

  #LIHybrid

  Exeter Finance LLC is an Equal Opportunity Employer.

  Individual compensation packages are based on various factors unique to each candidate including

  skill set, experience, qualifications and other job-related reasons.

  109,400.00 USD-$150,350.00

  At Exeter Finance, we are committed to helping customers find the right financing for their next vehicle purchase. By building strong relationships with our customers and network of dealer partners we are able to provide options that make sense, getting customers behind the wheel of their car.

  Every team member is integral to our success. Whether you’re at a servicing center helping customers with their loans, in the field building relationships with auto dealers, or supporting the company from its corporate offices, you will enjoy a nurturing, invigorating and positive work environment.

  We offer individually tailored compensation packages with competitive salary and benefits, plus training and development opportunities, team member recognition and awards, and so much more.

  As an equal opportunity employer, we’re committed to hiring talented people, including veterans and military family members, who share our commitment to deliver outstanding customer service where we value our people, performance and service by exhibiting a Culture of Excellence.

  If you are a California consumer and would like information about our online and offline privacy practices, please see our “California Consumer Privacy Statement” available here (https://res.cloudinary.com/govimg/image/upload/v1670513113/5b74966e98f5e27ebbf48fa8/Exeter%20Finance_%20CPRA%20California%20Consumer%20Privacy%20Statement%20Final.pdf) .

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