Director, Consumer Insights & Analytics, Marketing Analytics

　　Job Description

　　Director of Insights & Analytics, Marketing Analytics

　　Location: Chicago, Illinois

　　Relocation Assistance Provided!

　　Position Summary

　　Are you passionate about elevating brand marketing strategies to deliver better consumer experiences? Do you love finding ways to make marketing more effective and efficient? Then we want you to join us in this exciting opportunity to chart the future of how we measure and optimize our North America marketing investment, using your expert analytical skills and leadership ability to engage diverse perspectives and transform how we make decisions at Kimberly-Clark.

　　With your deep expertise in marketing analytics and measurement, as the Director, Consumer Insights & Analytics of Kimberly-Clark North American (KCNA) Marketing Analytics, you'll lead a capabilities team in creating and implementing world class marketing measurement that will guide growth-minded decisions and further a data-driven culture. Your team will identify and create cutting edge marketing measurement tools, investigate deep strategic questions, influence and empower decisions across long-term and annual business strategies, predict sales growth and help drive marketing investment optimization.

　　As an influential strategic business leader, you will build strong partnerships across the KCNA business including serving as a marketing analytics expert with senior leaders, marketers, finance analysts and other key stakeholders. You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities.

　　In this role, you will:

　　Provide strategic leadership in the development and execution of marketing analytics capabilities to measure and drive optimization of KCNA's marketing investment.Bring best-in-class capability building vision to lead marketing performance and measurement ecosystem - from diagnostics, to leading indicators, to business impacts, and including holistic measurement of Retail and "National" Media.Set future state roadmap to enable evolved marketing performance measurement (e.g., Return on Investment (ROI)).Manage and inspire a high-performing team of capability builders, fostering a culture of innovation, collaboration and professional development.Collaborate closely with cross-functional teams to align marketing analytics capabilities with broader business objectives, fostering collaboration and effective decision-making.Collaborate with third party vendors and data science teams to develop and deploy cutting-edge models, predictive analytics and other data-driven solutions to enhance marketing strategies and measure investment.Lead/oversee development of KCNA meta-analyses and develops best practices across brands.Train and drive best practices in the consistent application of marketing analytics across the KCNA organization.Establish and deploy processes to monitor key performance indicators (KPIs) and metrics to track the effectiveness and efficiency of marketing investments.Stay at the forefront of industry trends, best practices and emerging technologies in marketing analytics, data science, and digital marketing, providing thought leadership and strategic recommendations for continuous improvement. Challenges the status quo and provokes organization to think differently about possible methods and solutions.Up to 10% travel may be required.

　　About Us

　　At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform-so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.

　　Led by Purpose. Driven by You.

　　To succeed in this role, you will need the following qualifications:

　　Bachelor's degree in marketing, business, statistics, mathematics or a related field. A master's degree or higher is preferred.15+ years of experience in marketing analytics, including extensive experience with optimizing, measuring and predicting the impact of marketing investments.5+ years of experience building and leading high-performance teams within analytics function.Direct experience at a CPG, retailer, media agency or supplier in leading advanced analytics solutions like market mix models, sales lift analyses and people-based measurement to optimize marketing investment.Innovative problem-solver who leverages marketing analytics to support strategic decision-making and challenge the status quo.Experienced in building high-performing teams that develop strong partnerships with stakeholders and encourage professional growth. Committed to creating a fun and rewarding work environment.Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.

　　Total Benefits

　　For a complete overview, see www.mykcbenefits.com

　　Hybrid Work Arrangements: You're looking to make a difference. When and where it works best for you. And at Kimberly Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

　　Veterans and members of the Reserve and Guard are highly encouraged to apply.

　　For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

　　Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 or [email protected] for assistance. You must include the six digit Job # with your request.

　　The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

　　K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization (remove if not applicable). The benefits provided will be per the terms of K-C's applicable mobility policies. The benefits/policy provided will decided in K-C's sole discretion.

　　#LI-Hybrid

　　Primary Location

　　USA-IL-Chicago

　　Additional Locations

　　Worker Type

　　Employee

　　Worker Sub-Type

　　Regular

　　Time Type

　　Full time