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Creative Development Lead, ASV - Studios
Creative Development Lead, ASV - Studios-August 2024
New York
Aug 13, 2025
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About Creative Development Lead, ASV - Studios

  Description

  Help create the future of video shopping with Amazon! Amazon Shopping Videos (ASV) is seeking a customer-obsessed creative development lead with a proven track record of building innovative formats in the digital, linear, or streaming TV space. As a development lead on ASV they will leverage audience insights to source, create, and package shoppable programming for US and International markets across multiple surfaces, e.g. mobile, desktop, and living room devices. They know how to optimize content for performance and take viewing surface into consideration when developing format ideas.

  At ASV, we offer a fast-paced work environment. Candidates must be comfortable with ambiguity and possess a strong bias for action. Continuous testing and learning is paramount and this role will be responsible for maintaining a content experimentation pipeline, sourcing content in collaboration with ASV production, creator teams, and external partners. They will work closely with the ASV Insights Manager, and Business Intelligence Engineers, leveraging performance data to inform creative development as they drive projects from conception to greenlight.

  To be successful in this role, a candidate must think outside the box but work within business parameters to support ROI. It is critical that the holder of this role have a deep understanding of the current digital, social, streaming marketplace and live shopping apps. They must bring strong industry relationships with agencies and production companies to the table as well as the ability to build new relationships with external vendors and negotiate contract terms. This role requires exceptional written and verbal communication skills as they will draft one sheets to justify investment and collaborate closely with internal stakeholders from production, creator BD, marketing, PR, product, and monetization. The creative development lead will be expected to regularly present progress docs to leadership and contribute to ASV business reviews.

  Key job responsibilities

  Manage ASV content team’s experimentation pipeline

  Leverage daily, weekly, and monthly analytics to optimize creative pipeline (short and long form); drive projects from concept to greenlight

  Build out show/series budgets

  Provide creative feedback on concept pitches from external or internal partners.

  Maintain a vetted roster of production companies

  Negotiate contract terms

  Collaborate with monetization to develop content for ad partners

  Deliver frequent presentation to leadership including new proposals, program reviews, post-campaign evaluation

  Contribute to strategy docs and business reviews

  Work with legal to clear archival content for new distribution

  About the team

  It’s an exciting time to be on Amazon's Video Shopping (ASV) team. Now more than ever, customers watch videos when they shop. Videos and livestreams make shopping easier and more fun, whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Shopping Video (ASV) team’s mission is to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. If you are interested in building an entertainment product, enjoy a creative and fast-paced working environment, and want to work on a strategic new initiative, join our team today!

  We are open to hiring candidates to work out of one of the following locations:

  New York, NY, USA

  Basic Qualifications

  7+ years of creative executive experience

  5+ years of series development experience

  Experience working as a producer, creative executive, or a similar role

  Experience working with other departments such as casting, production, research, PR, business and legal affairs

  Experience overseeing all creative aspects of development production and post production

  Ability to use measurement tools/data dashboards to analyze impact of creative projects

  Preferred Qualifications

  Knowledge of the US media landscape

  Experience developing content that is award nominated, or from a broadcast network or streaming platform

  Strong working relationships with the creative community - network of agents, production companies, writers, publishers and creators

  Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

  Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $113,000/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

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