Content Specialist

　　Location:

　　Eden Prairie, MN, US

　　Job ID: 53314

　　Category: Marketing

　　Stratasys is a world leader in 3D printing!

　　Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

　　The Content Specialist works closely with the Marketing & Communications Manager to create and execute effective marketing communications content that builds the service bureau’s brand, positions the company as the industry leader for custom manufacturing services, supports the sales process and generates leads. The Content Specialist will execute on strategies and tactics outlined by the annual marketing plan and content calendar, with a strong focus on writing for various mediums. He or she will help ensure consistent product and brand messaging across all marketing channels and will support the sales and marketing teams.

　　What you will be doing:

　　Content Creation

　　Interviews subject matter experts and customers to write case studies, blog posts, newsletters, contributed articles and more.

　　Writes copy for marketing lead generation programs, including email nurture campaigns, web site content and landing pages

　　Develops marketing assets, such as ebooks, sell sheets, guides, infographics, social clips, short videos etc.

　　Design and layout of digital and print materials, signage and other promotional materials.

　　Maintain graphic and brand standards and consistency for all creative assets.

　　Create PowerPoints and custom slide decks.

　　Take photos of parts, facilities, etc., as needed.

　　Create and maintain design asset libraries.

　　Ensure all content deliverables are consistent with SDM’s visual brand identity.

　　Social Media

　　Maintain a constant presence on Stratasys Direct’s social media channels

　　Monitor trending topics and identify opportunities to respond

　　Write social media posts and distribute across media channels

　　Collateral

　　Marketing Activities

　　Helps develop and maintain the editorial calendar.

　　Helps maintain content library of articles, images, and videos.

　　Helps maintain ongoing customer story list for case studies.

　　Provides support to marketing events and tradeshows.

　　Must have for this role:

　　Bachelor of Arts degree in English, public relations, journalism, communications, or related field.

　　2 - 3 years related experience in public relations, marketing communications, content development.

　　2-3 years of experience using creative programs such as Adobe Illustrator, In Design and Photoshop.

　　Nice to have:

　　3D-printing industry experience.

　　Photography experience, including portrait, facility and product photography, and photo editing.

　　Video experience, including video capture and editing.

　　Passion for writing

　　Ability to implement SEO strategies into content.

　　Knowledge of social media monitoring and measurement tools.

　　Travel required: None

　　What you will be part of:

　　Company Overview - https://www.stratasys.com/en/about-us/history/

　　Our Culture and Values - https://www.stratasys.com/en/about-us/culture/

　　Our Sustainability “3D Printing a Better Tomorrow” - https://www.stratasys.com/en/about-us/sustainability/

　　Our Locations - https://www.stratasys.com/en/contact-us/office-locations/

　　Check out our Video - https://www.youtube.com/watch?v=6wmDfmt2bNI

　　To perform this job successfully , an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

　　Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. Please view Equal Employment Opportunity Posters provided by OFCCP here