Consumer Marketing - Brand Manager UK - 2306159284W

　　Description

　　Consumer Digital Brand Manager UK

　　Johnson & Johnson Vision Care

　　For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

　　We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences

　　That is why we in the UK are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

　　Diversity, Equity & Inclusion at Johnson & Johnson means “YOU Belong”!

　　Johnson & Johnson Med Tech: Vision Care is recruiting for an ACUVUE(r) Consumer Digital Brand Manager, located in Pinewood, Wokingham, UK.

　　This high-priority role has day-to-day responsibility for the delivery of our consumer marketing strategy. From understanding consumer insights to delivering campaigns that drive consumer engagement, new wearer conversion and wearer retention this position leads our consumer communications. Working withing the UK/IRE marketing team for Johnson & Johnson Vision (JJV) you will be one of several marketers working across the ACUVUE® brand portfolio reporting into a Group Brand Manager.

　　With a high level of digital marketing expertise and consumer media understanding you'll be passionate about delivering results, and we'll rely on you to drive our consumer initiatives. A cross-functional collaborator this brand manager will work with our marketers, customers and the wider business across both professional and consumer marketing. As custodians of our brand our marketers drive both consumer demand, and eye care professional advocacy, to build equity and long-term performance.

　　What you will be doing:

　　Own and deliver the business plan for ACUVUE® Consumer Communications

　　Driving business value through audience understanding and targeting.

　　Delivering analysis and actionable insights to build marketing performance.

　　Designing initiatives and campaigns collaborating closely with brand colleagues, agency partners and internal teams.

　　Driving consumer engagement with paid media and always-on (owned channel) digital activities.

　　Maintain excellence in execution and performance improvement for consumer communications driving impact through:

　　Consumer website strategy inc. content and PPC/SEO

　　Email marketing and database management

　　Social media strategy

　　Online support for consumer experience inc. Live Chat feature

　　Launching / upgrading digital capabilities with new technologies to enhance consumer engagement.

　　Offering multidisciplinary consumer expertise to brand teams

　　Unlock category growth by succeeding with our key customers to drive contact lens category growth and market share by:

　　Acting as marketing lead within relevant Customer Activation Team (CAT) to support strategy and execution for assigned customer.

　　Delivering subject matter expertise (consumer comms/digital marketing) across cross-functional teams.

　　Supporting customer execution - selling decks and other assets, national sales meeting training/briefing sessions.

　　Qualifications

　　What you will bring

　　No formal education demanded with recognised capabilities and experiences favoured. Degrees and corresponding higher education qualifications considered very positively.

　　Brand manager with the confidence and experience to take the reins in this high priority role.

　　Critical to be co-operative, self-sufficient, hard-working and focused on delivery with the ability to drive high-performance and own areas of responsibility.

　　Outstanding verbal, numerical and analytical skills

　　Seeking a candidate able to embody our J&J Leadership Behaviours:

　　CONNECT – drive internal and external connections to ensure robust solutions that meet the needs of our consumers and professionals.

　　SHAPE – ability to form strategies, plans and tactics that will help us win in the market.

　　GROW – focused on and motivated by delivering strong business results in terms of sales, market share and wearer numbers.

　　OUR CREDO - demonstrates commitment to our ethos

　　Other considerations would be a plus:

　　Digital marketing skills and experience preferable but not required with demonstrated marketing proficiency or ability to learn quickly.

　　Understanding of Consumer and Professional Marketing Communications. Healthcare experience would be valuable.

　　Experience with database management, CMS systems, web analytics and copy clearance processes useful.

　　High-calibre individuals with ability to develop in role will be considered.

　　Main office base – Pinewood Campus, Wokingham - 2-3 days per week working with the team.

　　Occasional travel around the UK e.g., conferences, work-with days with sales reps (1 or 2 per month). Occasional trips within EMEA (1 or 2 per year)

　　What type of mark will YOU make?

　　By joining Johnson & Johnson you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our commitment to be the world’s healthiest workforce you can strengthen your body as well and your mind. When you work at Johnson & Johnson you can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there’s no end to the lasting impact we can make together. And that changes everything.

　　What’s in it for YOU?

　　It’s important to us that you feel you can bring your whole self to work; at Johnson & Johnson we provide an environment for you to fulfil your career aspirations as well as promoting your physical and mental wellbeing. As part of our offering, you will receive a competitive compensation and benefits package as well as benefits that can be tailored to what is valuable to you throughout different stages of your life. Examples of this include: online Digital GP, private healthcare, Retail Vouchers, Discounted & Subsidised Gym memberships and you can get to support community projects as part of our global Corporate Social Responsibility programme.

　　We respectively request Government Officials to identify themselves as such on application; for the Foreign Corrupt Practices Act. If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson. Your personal data shall be processed for the purposes of recruitment, recruitment policy and select.

　　Primary Location Europe/Middle East/Africa-United Kingdom-England-Wokingham

　　Organization Johnson & Johnson Medical Ltd. - fka -Ethicon Ltd. (7355)

　　Job Function Digital Marketing Strategy

　　Req ID: 2306159284W