Channel Marketing Coordinator

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　　Date: Jan 17, 2024

　　Location: Remote/Other, Remote/Other, US, Remote/Oth

　　Company: Southwire Company LLC

　　A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment and hand tools. We are proud to offer competitive compensation, employee benefits, tuition reimbursement, and unlimited growth opportunities. Our nearly seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the wellbeing of our communities. How will you power what’s possible?

　　Location: Remote

　　Southwire Job Description

　　Job Summary/Objective:

　　The Channel Marketing Specialist is responsible for developing and carrying out the day-to-day activities associated with integrated marketing activities to drive sales and brand awareness in a specified distribution channel. This position requires cross-functional leadership between internal and external business groups, including distributor customers and end users, for integrated marketing programs including product marketing, digital marketing, sales, as well as outside vendors, to ensure a desired outcome.

　　Key Responsibilities:

　　• Work with stakeholders to execute key initiatives within channel marketing strategy. (30%)

　　• Coordinate with product, sales, and marketing teams for successful campaigns (line reviews, promotions, advertising, programs). (20%)

　　• Work with internal teams and external vendors to ensure quality and timeliness of marketing collateral. (10%)

　　• Contribute key stakeholder and customer insights to long term strategy and annual planning process. (10%)

　　• Build and maintain channel expertise through field travel and tradeshows, competitive analysis, and close collaboration with stakeholders. (10%)

　　• Communicate effectively with stakeholders, aligning to their key growth opportunities. (10%)

　　• Acts as a key contributor within Southwire’s cross functional teams. (5%)

　　• Builds knowledge of Southwire’s brands, serving as an advisor within the business. (5%)

　　Education, Experience, and Skills:

　　Bachelor's Degree required.

　　1-3 years' experience in Marketing or Communications required.

　　Strong written communication skills for the development of email content, and sales support information.

　　Must be able to perform with a high degree of accuracy and manage multiple tasks, with tight deadlines.

　　Strong software skills in Microsoft PowerPoint, Microsoft Excel, Microsoft Word.

　　Willingness to travel up to 25%

　　Competencies

　　Action Oriented

　　Balances Stakeholders

　　Collaborates

　　Customer Focus

　　Nimble Learning

　　Plans and Aligns

　　Benefits We Offer:

　　401k with Matching

　　Family and Individual Insurance Packages (Health, Life, Dental, and Vision)

　　Paid Time Off & Paid Holidays

　　Long & Short-Term Disability

　　Supplemental Insurance Plans

　　Employee Assistance Program

　　Employee Referral Program

　　Tuition Reimbursement Programs

　　Advancement & Professional Growth opportunities

　　Parental Leave

　　& More

　　Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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