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Category Manager- Experiential & Production
Category Manager- Experiential & Production-January 2024
Bangalore
Jan 30, 2026
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Category Manager- Experiential & Production

  Job Description :

  The Experiential Category Buyer is responsible for the procurement of marketing services including but not limited to event sponsorships, festivals, launch events, ad production, themed installations, branded experiences, hospitality and immersive retail. The ideal candidate is expected to have a strong understanding of experience marketing channels and the commercial structures.

  Qualification- Graduate

  Experience: 2-4 years experience in ad agency / event management agency / content production agency / food and beverage marketing / travel and retail services

  Knowledge & skills: -

  • Strong analytical and problem-solving skills

  • Integrity and personal congruence

  • Strong communication, interpersonal & negotiation Skills

  • Knowledge of procurement best practices and regulations

  • Ability to work independently and as part of a team

  • Flexible, proactive approach ready to take on new challenges

  • Excellent MS Excel, data management skills

  • Ability to build good relationships with people

  • Strong understanding of the experience marketing industry and drivers for the category

  Best suited for someone who-

  • Likes to work with data and is analytical

  • Has a strong commercial focus

  • Brings an external focus to work, by being constantly updated on developments and innovations in the external world

  • Is able to build good working relationships with internal stakeholders

  • Hard nosed when it comes to commercial negotiations with parties

  • Constantly seeks to improve things and create new standards at work

  Diversity statement

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

  Worker Type :

  Regular

  Primary Location:

  Bangalore HO

  Additional Locations :

  Job Posting Start Date :

  2024-01-08

  With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

  Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

  With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

  DRINKiQ

  What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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