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BW Performance Marketing Lead
BW Performance Marketing Lead-March 2024
Istanbul
Mar 29, 2026
About BW Performance Marketing Lead

  Function : DMC

  Work Level: WL1D

  Reports to: DMC Lead

  Scope: Turkey

  Location: İstanbul, Turkey

  Terms & Conditions: Full time

  ABOUT UNILEVER

  With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

  At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

  The Digital Marketing, Media & dCommerce Team is responsible for a consistent and end-to-end consumer experience across all touchpoints - a fully integrated team that sets the business up to take full advantage of the growth opportunities offered by the convergence of media, digital marketing, and dCommerce. In the spirit of business growth, DMC focuses on category expertise, developing and executing winning category-specific strategies. You, the terrific growth momentum and a portfolio of strong global brands and beautiful local jewels are all ingredients for success.

  JOB PURPOSE

  Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about digital marketing, then this role is just for you!

  WHAT WILL YOUR MAIN RESPONSIBILITIES BE

  *This role drives Performance Marketing agenda in on-retailer and off-retailer platforms working closely with Brand CBD and CSP teams, unlocking performance and value within the JBPs.

  *Develop and execute comprehensive performance marketing strategies aligned with business goals

  *Oversee the planning, execution, and optimization of performance marketing campaigns across various channels & manage ROAS

  *Integrating retail media plans and build retail media capabilities for conversion by leveraging search, display and performance media.

  *Optimization of retail media campaigns in real time and create search parameters across the retailer platforms.

  *Leading performance marketing investments in accordance with targeted revenue. Activating the retailer calendar and creating a comprehensive activation plan for the entire year.

  *Being in touch with e-retailers to create synergy and bond & activation of retailer usages.

  WHAT YOU WILL NEED TO SUCCEED

  Experiences & Qualifications

  3 years in digital marketing

  Experience in ecom, dcom

  An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)

  Skills

  E-commerce, marketing communications, mobile marketing, data driven marketing, media strategy & planning, consumer insight, digital curiosity, budget management.

  Leadership

  You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

  As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

  Critical SOL (Standards of Leadership) Behaviors

  PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  AGILITY: Explores the world around them, continually learning and developing their skills.

  Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

  En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

  Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

  Job Category: Márketing, Marketing, Commercialisation

  Job Type: Marketing Service Spec

  Industry: UnileverExperiencedProfessionals

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