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Automotive Direct Sales Representative
Automotive Direct Sales Representative-March 2024
Cleveland
Mar 29, 2026
About Automotive Direct Sales Representative

  Collect reliable customer/territory information and estimate individual customer potential.Conduct competitive product comparisons and identify current competitors' strengths and weaknesses and S-W's competitive advantage.Develop a strategy to grow sales and profits to key, potential, new and existing customers. Through the sales process, identify the customer's needs and develop solutions to profitably grow sales.Develop a regular sales call schedule to ensure that the needs and expectations of the customer are met.Familiarize self with all products, including their application and preparation, in the Sherwin-Williams Automotive line.Utilize our Customer Retention Management System (CRM) to log all customer visits and track the progress of new accounts.Develop a daily and weekly pre-call strategy to ensure time is properly allocated.Conduct product demos to assist in selling/marketing of automotive refinishing products.Access product/technical information to support customers' application requirements.Identify ways to strengthen the business relationship with customers.Maintain effective communication with sales manager on strategies and opportunities in marketplace.Adhere to company safety standards at all times.Additional duties as assigned.BASIC QUALIFICATIONS:Must be at least 18 years of ageMust have a valid driver's licenseMust be legally authorized to work in country of employment without sponsorship for employment visa statusMust be able to lift and carry up to 50 lbs. frequently and up to 100 lbs. on occasionExcellent verbal and written communication skills required to effectively communicate and influence othersMay work in areas where toxic, flammable, and hazardous materials are presentMINIMUM QUALIFICATIONS:High School Diploma or equivalentMust have at least 2 years in customer service-related positionMinimum of 1 year in sales related position-Ability and willingness to travel as needed-Previous record of effective management with regard to expense control, sales management, and directing personnelMust be able to operate a computer and have proficiency in Microsoft Office productsBasic math skillsPREFERRED QUALIFICATIONSSales experience in coatings, automotive, or a related fieldOutside sales experience is strongly preferredBachelor's Degree-Experience utilizing a Customer Retention Management System (CRM) to log customer visits and track the progress of new accountsPrevious experience conducting product demos to assist in the selling/marketing of productsProficiency in developing a pre-call strategy to help ensure efficiency of timeSherwin-Williams is proud to be an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.VEVRAA Federal Contractor requesting priority referral of protected veterans.

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