As Associate Manager, Brand PR for Jimmy John’s (Inspire Brands), this position will be instrumental in supporting all external PR activities for the brand. This role will be responsible for helping to develop and implement unique, ownable campaigns that drive awareness, generate buzz, and enhance engagement to advance Jimmy John's into a culturally relevant space. A successful candidate for this position should have relevant experience in earned media, brand activation, experiential events, and influencer marketing, with a pulse on what resonates with millennial and Gen Z audiences.

　　This individual will bring an entrepreneurial and creative mindset, a self-starter attitude, and the ability to thrive in a fast-paced, always-on environment, and can provide strategic communications guidance to cross-functional teams. This role directly supports the Jimmy John’s team but also has exposure to Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, and Sonic and is part of a shared services PR team.

　　This role reports to the VP, Brand PR (Inspire Brands) and is based in Atlanta, GA, at the Atlanta Support Center.

　　RESPONSIBILITIES

　　PR Campaign Development: Create brand public relations strategies, ensuring alignment with Jimmy John’s strategic priorities, including the launch of new menu items, promotions, partnerships, and cross-channel creative initiatives.

　　Earned Media Authority: Proactively generate a stream of unique, ownable, and buzzworthy ideas that resonate with Jimmy John’s audience, ensuring the brand remains culturally relevant beyond planned marketing initiatives.

　　Agency Management: Oversee relationships with multiple external agencies, ensuring timely and effective communications. Brief agencies and collaboratively shape and refine the ideas they propose to ensure they resonate with target audiences, offer business-building potential, fit the brand, and hold cultural relevance/PR impact.

　　Writing: Draft communications materials, including press releases, media pitches, PR/activation campaign copy, external talking points, and briefing documents for internal and external stakeholders.

　　Cross-Functional Collaboration: Engage with the marketing team, other cross-functional partners, and external partners to ideate and execute brand activation campaigns. Excellent project management skills are required.

　　PR Insights : Stay updated with PR and industry trends to keep the brand at the forefront of conversations. Evaluate campaign effectiveness, assess ROI, and provide feedback to both internal teams and agencies, promoting ongoing improvement.

　　EDUCATION AND EXPERIENCE QUALIFICATIONS

　　4-year degree required.

　　At least 5 years of experience in communications, public relations, or marketing.

　　Agency experience preferred.

　　REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

　　Operational discipline – ability to lead from idea to execution - manage details on tight timing, key contact for go-to-market execution, budget management, leadership communications, etc.

　　Creative mindset grounded in strategy – a desire to constantly challenge the norm with bold, original ideas that will build the brand and business

　　Obsessed with culture and finding ways to be authentic and relevant in big moments

　　Keen ability to identify a great idea that fits with the brand – honed instincts on what ideas will generate headlines and coverage

　　Experience working closely with social media teams, brand marketers, and marketing agencies

　　Passionate about PR and what it takes to do signature, award-winning work

　　Strong writing skills

　　Calling all Rockstars. At Jimmy John’s, we make kick a$$ sandwiches and we make ‘em freaky fast. If you’re a go-getter, a hustler, or an ordinary person who does extraordinary things, working at Jimmy John’s will be your jam. Sound like you? Yeah, we thought so. Answer the call, Rockstar.

　　Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

　　We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.