ABI Brand Manager CEE

　　Date: Jan 17, 2024

　　Location:

　　Zagreb, 21, HR

　　Company: ZagrebackaPivovara

　　Requisition ID: 29554

　　ABI Brand Manager CEE

　　You love working for MCBC, this amazing company where you have the opportunity to work, learn and grow your career? So, if you are excited to advance in your career and are ready to take on more responsibilities, then this opportunity is just made for you!

　　Flexible location within CEE region

　　Reports to: International Brands Director CEE

　　ABI Brands in Scope: Corona, Stella Artois, Beck’s, Leffe, Hoegaarden, Franziskaner, Belle-Vue, Lowenbrau

　　What will you do:

　　Lead alignment with ABI on yearly AOP, strategic plans and brand activation tools to successfully implement goals as per license and distribution contracts

　　Identify areas for improvement, plan and define ATL / BTL activities and secure tools and assets from partner side and internal resources to support brand performance

　　Coordinate and support the AOP planning process by making sure that contractual targets are clearly communicated, markets’ roles defined, and plans are created

　　Lead development and implementation of appropriate commercial executions for all brands in scope

　　Develop communication assets for licensed brands, that don’t have communication assets created by the license partner

　　Monitor all commercial aspects of brand performance and suggest corrective actions when needed

　　Be responsible for monthly performance review of internal and partner process to ensure that CEE markets’ activities are being continuously shared and aligned with ABI and that action plans are in place

　　Monitor brand performance on regularly bases, conduct necessary analysis and share reports with ABI

　　Closely working with market teams to coordinate Business Cases for successful internal and ABI approval

　　Identify the need and lead the development of regional multi-country brand toolkits to support ABI brands

　　Identify synergies in brand activation tools, best practices to be implemented across CEE markets and lead POCM process planning and ordering

　　If you have the following …we want to hear from you!

　　You are holding master’s degree and have proven experience not less than 3 years in senior Marketing role and managing cross functional and cross regional projects

　　You can demonstrate skills related brand strategies and executing them across the marketing mix and driving bold cross functional projects

　　You can successfully structure and process large amount of data

　　You have good knowledge of European beer & beyond beer market

　　You are a confident virtual presenter with senior project & people management skills and have strong analytical skills

　　You can share examples of successfully working with internal and external clients and creating collaborative relationships

　　You are fluent in English, both verbal and written

　　You put people first, you’ve proven your ability to operate and influence effectively across different cultures demonstrating flexibility of style and communication skills. You are a team player, diplomatic and adept in dealing with energetic and demanding clients within tight timelines and with many cultures.

　　You are bold and decisive, you’re not fazed by working across different jurisdictions and you can use your ability to coach and train the rest of the team, generating followership and buy in from commercial colleagues.

　　You take accountability, you are a creative problem solver with a high level of motivation, you excel in an autonomous and proactive working environment.

　　You learn every day; you proactively acquire and maintain business knowledge to contribute to strategy.

　　You are energetic, passionate, and positive; able to thrive in fast-paced environment and you celebrate success together with your team!

　　If you consider this vacancy as a good opportunity for you, please apply via application link.

　　The closing date for application: 31-01-2024

　　We will review all applications received.

　　Job Posting Grade: 12

　　At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.